Design & Communications Manager

This role is for a visually driven storyteller with strong creative instincts and a distinct point of view on fashion. You should be someone who doesn't just execute briefs, but actively shapes how a brand looks, speaks, and shows up across platforms.

You will lead end-to-end content creation - from ideation and visual design to copy and storytelling - translating the nuances of fashion and styling into compelling, culturally relevant content.

Creative Direction & Content Creation

• Conceptualise and execute high-quality, visually striking content across formats: reels, static posts, stories, videos, and ad campaigns.
• Bring a strong aesthetic sensibility - combining high fashion references with emerging/local brands.
• Independently manage the entire content pipeline: ideas → design → copy → execution.
• Create all brand-facing creatives including social media, emailers, WhatsApp, and on-ground pop-up/event collaterals.
• Develop thoughtful fashion narratives - styling-led storytelling, not just product-led content.
• Write sharp, intelligent, brand-aligned copy and captions with a clear tone of voice.
• Use design as well as storytelling to elevate everyday communication into something distinctive.
• Experiment with and integrate AI-led creative tools where relevant.

Social Media & Brand Presence

• Own the social media calendar end-to-end, ensuring consistency, quality, and evolution.
• Track trends, but filter them through a strong brand lens rather than blindly adopting them.
• Build a cohesive and elevated brand identity across all digital touchpoints.
• Analyse performance and refine content strategy based on insights (not just metrics, but creative learning).
• Manage community engagement in a way that reflects brand voice and intelligence.
• Run and optimise paid social campaigns where needed.

Brand Thinking & Collaboration

• Work closely with the marketing team to shape campaigns, not just execute them.
• Contribute ideas proactively - from content series to campaign concepts.
• Collaborate with designers, stylists, and brand partners where relevant.
• Ensure all output adheres to and strengthens the brand's visual and verbal identity.

• A strong visual designer and a sharp thinker - you understand both aesthetics and narrative.
• Someone with a clear point of view on fashion, styling, and culture, not just trends.
• Able to translate abstract brand ideas into concrete, high-quality content.
• Detail-oriented, with high taste levels and an instinct for what feels right.
• Comfortable owning work independently - from idea to final output.
• Team player.

• 2+ years of experience in social media and design, ideally in fashion and lifestyle.
• Strong portfolio demonstrating both design quality and content thinking.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro/After Effects) or equivalent tools.
• Strong writing skills - captions, narratives, and brand communication.
• Understanding of platform nuances (Instagram, Pinterest, LinkedIn, etc.).
• Familiarity toward AI-led creative tools.
• Background in Design, Fashion, Marketing, or related fields preferred.

• A distinct, identifiable aesthetic.
• A strong instinct for styling and visual storytelling.
• The ability to make content feel considered, not templated.
• Someone who brings ideas to the table - not just execution.

Immediate hire; on-site role in Byculla, Mumbai.