Deputy Unit Manager - Payments - Acquiring COE

Location Name: Pune Corporate Office - Mantri

Job Purpose

Drive growth & marketing campaigns for cross sell products for merchants and generating revenue through all digital asset.Culture Anchor:Work Hard - Consistently puts in effort. plans and tracks daily progress to achieve targetsExecute with Rigor - Takes responsibility for meeting targets with focus and effortOwn It - Maintains honesty and fairness in all interactions in line with organization's policiesAct with Integrity

Duties And Responsibilities

Expectations/Requirements:

• Drive growth & marketing campaigns for merchant cross sell business through M1 App, focused on key metrics: such as Revenue Generation ,Funnel Management ,Lead Management
• Responsible for heading and overseeing all the user communication channels (Push Notifications, SMS, In-App Banner)
• Customer segmentation and micro-segmentation to be used for communication and building curated product features as well as offers
• Set up merchant cross sell product behaviour.
• setting road map for path to profitability .Performance Marketing – 1-Campaign segmentation 2-Increase Campaign efficiency Performance Marketing-
• Defining Merchant offer on cross sell product.
• Automation of Reports for Real Time Tracking .
• Designing Promotional Activity to engage & improve cross sell activity.
• Work closely with the business stakeholder for E2E Funnel.
• Designing & Planning communication for Merchant Cross sell Engagement.
• Tracking the performance of campaign & taking course corrective action.
• Data driven decision making to understand the necessity of merchant.
• Add strategic value to processes through competition mapping and best practices adoption
• Prepare monthly updates and reports on performance and progress to be shared with Project Head and other Vertical Heads.
• Driving Cross Sell
• Improve offer count of cross sell product.
  
  

Required Qualifications And Experience

• Qualifications: Post Graduate b) Work Experience: 2 to 5 Years c) Skills Keywords: Performance Marketing,Customer Behaviour,Responsys,Segmentation,Analyse customer profie,Reporting