Location Name: Pune Corporate Office - Mantri
Job Purpose
Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.
Own end-to-end campaign execution from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.
Duties And Responsibilities
Campaign Management (Primary Focus)
- Plan, launch, and manage campaigns across Search, Social, Push Campaign
- Work closely with content team to manage ad copies, creatives, and landing page requirements
- Scale high-performing campaigns and optimise basis performance
- Work closely with media/agency partners for campaign execution
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A/B Testing & Experimentation
- Design structured A/B tests across creatives, audiences, landing pages, and offers
- Test hypotheses to improve CTR and cost efficiency
- Measure results statistically and implement winning variations
- Build a continuous experimentation roadmap
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Funnel Tracking & Optimization
- Track full acquisition funnel:
Discovery to fulfilment
- Identify drop-offs and conversion bottlenecks
- Partner with Product/Tech to fix funnel leakages
- Improve conversion rates and reduce cost per acquisition through data-led actions
- Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
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Consumer AILed Targeting & Personalization
- Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
- Execute & automate remarketing framework
- Support personalized communication and recommendation initiatives
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Analytics & Reporting
- Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
- Create dashboards and performance reports
- Analyze campaign and cohort performance
- Share insights and optimization recommendations with stakeholders
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Cross-Functional Collaboration
- Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
- Translate campaign needs into clear requirements for implementation
- Ensure seamless execution of growth initiatives across systems
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Required Qualifications And Experience
Performance Marketing | Campaign Execution | A/B Testing | Funnel Analytics | Consumer AI Targeting | Retargeting | Growth Experiments | Data Analysis | Attribution Tools | Excel________________________________________
Ideal Profile
- 12 years in performance/growth marketing
- Strong hands-on experience managing paid campaigns
- Comfortable with data, numbers, and experimentation
- Detail-oriented executor with strong problem-solving skills
- Experience in fintech/lending/app growth is a plus
