Job Title: Deputy Manager – Residential Sales (Front-End)
Role Purpose
To drive primary sales by engaging prospective customers at the front-end, converting qualified leads into site visits and bookings, while delivering a high-quality customer experience aligned to Brigade's brand standards.
Key Responsibilities
- Lead Engagement & Qualification:
- Handle inbound and outbound leads, understand customer requirements, and effectively qualify prospects.
- Site Visit Conversion:
- Drive customer site visits through persuasive communication, follow-ups, and relationship management.
- Sales Closure Support:
- Present projects, value propositions, and pricing details to convert prospects into bookings, in coordination with closing managers.
- Customer Experience:
- Deliver a seamless and premium buying experience at pre-booking stage, ensuring strong brand recall.
- Pipeline Management:
- Track leads, follow-ups, and conversions through CRM systems (e.g., Darwinbox / internal CRM) with high discipline.
- Market Intelligence:
- Stay updated on market trends, competitor offerings, and customer preferences to improve conversion effectiveness.
- Cross-functional Coordination:
- Work closely with marketing, CRM, and site teams to ensure smooth customer journey from inquiry to booking.
Key Metrics (KPIs)
- Lead-to-site visit conversion ratio
- Site visit-to-booking conversion
- Revenue / bookings achieved against targets
- Customer experience feedback at pre-sales stage
Ideal Candidate Profile
- 5–12 years of experience in real estate / high-value sales
- Strong communication and persuasion skills
- Customer-centric mindset with high energy and ownership
Reporting Structure
- Reports to: Project sales head
