Deputy Manager- Social Media

Role Objective: Lead the social media charter for Sebamed Personal Care including Influencer & Creator campaigns

from a perspective of driving the expertise and science led credentials for Sebamed.

Key Responsibilities

Creator & Content Management

• Scientific Storytelling & Authentic Content: Develop a content strategy focused on communicating product
  
  

efficacy, ingredient technology, and dermatological benefits in a highly engaging, visual, and

trend-responsive manner (e.g., explainer videos, ingredient deep-dives, myth-busting Reels). Content must clearly

articulate the benefits of the pH 5.5 healthy skin barrier concept.

• Credibility-Focused Influencer Strategy: Build and manage relationships with a tiered network of influencers,
  
  

prioritizing beauty experts, dermatologists, and credible content creators who can validate product claims

and elevate brand authority.

• Social Media Content Management: Working with the social media agency to develop and execute the social
  
  

media calendar

• Trend & Platform Innovation: Act as the internal expert on emerging social platforms (e.g., TikTok, YouTube
  
  

Shorts) and viral beauty trends, quickly deploying branded content and campaigns to capture audience attention

and drive conversion.

• Community Expert Engagement: Manage community engagement by answering product-specific and technical
  
  

questions with accuracy and confidence, positioning Sebamed as a knowledgeable leader in skin health.

• Performance Analytics: Analyze content and campaign performance against core marketing KPIs (e.g.,
  
  

engagement rate, video completion rate, traffic to product pages) to continuously refine the scientific and creative

narrative.

Stakeholder Engagement

• Cross-Functional Integration: Partner with Brand Managers (Skin & Hair Care) and external agencies
  
  

(Influencer, Creative, Media) to execute high-impact, compliant campaigns that align with brand objectives.

• Crisis & Empathy Leadership: Proactively monitor social sentiment and chatter to manage sensitive topics
  
  

with professional empathy, ensuring swift escalation of critical issues to internal stakeholders.

• Consumer Feedback Loop: Synthesize community insights and social trends into actionable reports, helping
  
  

marketing teams refine product selection and brand messaging.

People and Culture

• Promote and embody the USV Credo
• Oversee right agency onboarding to ensure best social media output
• Conduct regular reviews with agency to ensure timely project delivery
• Leverage personal lived experience to foster an authentic and supportive environment for the community.
  
  

The above statements are intended to describe the general nature, level and expectations of work being performed by people assigned to this job They are not intended to be an exhaustive list of all the

required duties, responsibilities and job specifications / requirements and that individual entities may amend this list based on their specific requirements and business context

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interacts with: Brand Managers, Category Head, Head of Marketing, Expert team, Q&A team, Legal, regulatory, finance

etc.

Nature of Interaction: Routine communication regarding instructions, requests, and standard work tasks; replying to

consumer complaints; and managing escalations; providing community feedback and insights to Product/R&D teams

Type of Interaction: External

Interaction with: Agency, Experts, Core Customers, and Retail Customers, creative and media planning, digital

marketing, Parenting Influencers, Pediatricians, Mom/Dad Advocates, Online Community

Nature of Interaction: Planning social media strategy, looking out for trends, incorporating best practices, timely delivery

of projects, daily assessments, forging relationships with influencers; engaging in conversations with the community;

responding to queries with empathy.

Job Requirements

Professional Experience and Relevant Skills

This is a role for a beauty-forward trendsetter with a strong affinity for personal care, possesses a background in

science and strong understanding in content & creator management. As a brand built on dermatological science,

your primary mission is to translate the complex science and R&D behind our products into engaging, digestible, and

trend-setting digital content. You will be the driving force behind our online buzz, building both credibility and excitement in

a highly competitive beauty landscape.

• Professional Background: 3+ years of professional experience in Social Media, Influencer Marketing, or
  
  

Community Management for a consumer brand.

• Soft Skills: Exceptional written and verbal communication skills, characterized by high empathy, warmth, and
  
  

professionalism.

• Technical Skills: Proficiency with major social media platforms (Instagram, Facebook, TikTok) and social listening/scheduling tools.
  
  

Academic Qualifications & Certifications

• Educational Qualification: Master of Business Administration in Sales & Marketing from a premier Business School;
  
  

Background in Science is a plus.