Engage with assigned vendors to understand their business priorities, growth targets, and GTM strategies
Develop quarterly marketing plans aligned to vendor business objectives and revenue goals
Identify high-impact marketing initiatives that drive partner engagement, pipeline development, and brand visibility
Act as the primary marketing advisor to vendors within the Ingram Micro ecosystem
Long Tail Vendor Activation
Identify potential vendors within the long-tail vendor segment and develop strategic marketing plans to activate them
Create Digital First, On-boarding strategy for Vendor with Xvantage and GTM Hub tools
Create structured marketing programs that help smaller vendors scale their reach through the channel ecosystem
Introduce vendors to Ingram-led marketing initiatives and demand generation programs
MDF Strategy & Management
Work with vendors to secure and allocate MDF for ROI-driven marketing activities
Standardize the MDF planning and governance process, especially for vendors who lack internal marketing resources
Oversee the complete MDF lifecycle including proposal development, budget allocation, activity execution, proof-of-execution (POE), and claim submission
Ensure compliance with vendor MDF policies and internal governance processes
Ingram-Led Marketing & Digital Campaigns
Pitch and promote Ingram Micro-led marketing initiatives including digital campaigns, partner programs, and industry engagement platforms
Enable vendors to leverage Ingram's digital demand generation programs and integrated campaign frameworks
Work with digital and campaign teams to ensure vendors benefit from scalable digital marketing execution
Platform Marketing Enablement
Enable vendors to leverage Ingram Micro's Xvantage platform and digital marketing capabilities
Support vendors in activating platform-based marketing initiatives that drive partner engagement and adoption
Work closely with Platform Marketing and Digital teams to ensure effective execution of vendor campaigns
Reporting & Performance Insights
Deliver regular performance reporting including vendor growth metrics, campaign impact, and marketing ROI insights
Provide monthly and quarterly updates to vendor stakeholders and internal leadership teams
Identify opportunities to improve marketing effectiveness and scale successful programs
About Candidate
5–10 years of experience in Channel Marketing, Vendor Marketing, Business Development, or Partner Marketing
Digital-First attitude, more driven to drive high impact Always ON Digital Campaigns, with sound knowledge of Digital Marketing, Marketing Automation, Digital Tools
Experience within IT distribution, technology vendors, telecom, or enterprise technology ecosystem preferred. Candidates with agency background may also appy
Strong understanding of MDF programs, vendor marketing governance, and claim processes
Proven ability to develop and execute partner marketing programs that drive measurable business impact
Strong consultative selling and stakeholder management skills, with the ability to influence vendor marketing investments
Experience working with cross-functional teams including sales, marketing, and vendor stakeholders
Strong analytical and reporting capabilities to track marketing effectiveness and vendor performance
Bachelor's degree in Marketing, Business Administration, or related field
What Success Looks Like
Increased vendor marketing investments and MDF utilisation through Ingram Micro
Activation and growth of long-tail vendors through structured marketing programs
Strong vendor satisfaction and engagement with Ingram-led marketing initiatives
Measurable business growth driven through channel marketing programs
