Deputy Manager - Marketing (Brand Solutions)

Key Responsibilities

Co-Marketing & Alliance Development

• Build and scale strategic partnerships with brands to drive co-marketing investments that enhance footfalls, digital traffic, consideration and conversions.
• Leverage Croma's marketing calendar to unlock high-impact collaboration opportunities aligned with brand priorities

Brand Partnership & Revenue Ownership

• Lead partnerships for the home category, developing strong relationships with trade marketing, e-commerce, and sales teams of partner brands.
• Drive joint business planning and secure marketing funds for brand-led and co-branded initiatives

Strategic Planning & Persuasion

• Identify and pitch compelling, insight-led marketing plans to brand partners across regions and channels.
• Use strong influencing and negotiation skills to align stakeholders and secure incremental marketing investments

Campaign Execution & Optimization

• Coordinate with internal marketing teams to ensure timely rollout of campaigns, including planning, asset readiness, and scheduling.
• Monitor performance and drive continuous optimization to maximize ROI for both Croma and partner brands

Cross-Functional Collaboration

• Work closely with buyers, merchandising, and store operations teams to identify opportunities (new launches, in-store activations, events) and convert them into funded marketing programs with brand partners.

Performance Tracking & Analytics

• Own MIS and reporting cadence, including weekly and monthly performance reviews.
• Provide actionable insights to partners and internal teams to improve effectiveness and strengthen future investment cases.