Deputy Manager

Company Description

Hamdard Foods India, established in 1906 in New Delhi, is a heritage organization known for iconic brands like RoohAfza, which holds a 50% market share in its category and is widely recognized across India and the subcontinent. The company emphasizes responsible business practices, using a significant portion of its profits for CSR activities, including healthcare, education, and community development. Hamdard continues to expand its product offerings by exploring new categories, such as ready-to-drink beverages, spices, honey, edible oils, and more, while maintaining its commitment to affordability and health. With strategic partners and enhanced infrastructure, Hamdard has also launched its e-commerce platform, enabling direct access to its growing portfolio of products across the country.

Role Description

This is a full-time, on-site role based in New Delhi for a Deputy Manager - Marketing at Hamdard Foods India. The Deputy Manager will oversee multiple marketing operations and contribute to the strategic planning and implementation of organizational objectives.

The ideal candidate will play a critical role in executing and coordinating day-to-day marketing operations, ensuring smooth workflow across stakeholders, agencies, and cross-functional teams. This role demands strong vendor management, analytical thinking, excellent communication, and the ability to manage multiple priorities with stringent timelines.

Key Responsibilities

Marketing Operations & Coordination

Oversee daily marketing activities and ensure smooth operational execution.

Coordinate with internal teams, sales, procurement, and finance for project alignment and approvals.

Ensure timely delivery of assigned projects while maintaining high-quality standards.

Vendor & Agency Management

Manage external vendors and creative/media agencies, including briefing, evaluation, timelines, and feedback.

Handle quotations, negotiations, billings, invoicing, and documentation compliance with finance and procurement teams.

Marketing Collateral & Branding

Lead development and execution of brand collaterals such as POSM, brochures, digital creatives, promotional materials, and on-ground assets.

Support packaging development from concept to execution, coordinating with design and production teams.

Marketing Campaign Execution

Assist in planning and executing BTL/ATL campaigns, trade promotions, activations, and marketing calendar.

Provide on-ground support to sales team for brand visibility and execution tracking.

Research & Competitive Intelligence

Conduct and maintain category/competition tracking including price, promotions, packaging, and market dynamics.

Share insights and recommendations based on analysis.

Digital & Social Media

Oversee social media planning, content review, coordination with digital agencies, and performance tracking.

Reporting & Analysis

Analyse sales performance, campaign effectiveness, and market trends to support decision-making.

Prepare monthly/quarterly business reviews, dashboards, and executive presentations.

Skills & Competencies

Strong project and time management skills with ability to multitask and deliver to deadlines.

Proven ability in vendor coordination, negotiation, budgeting, and documentation handling.

Excellent communication and interpersonal skills.

Strong analytical mindset with proficiency in data interpretation and reporting.

Deep understanding of FMCG marketing ecosystem including trade, packaging, BTL, and sales alignment.

Hands-on experience with MS Excel, PowerPoint, and marketing automation/digital platforms.

Preferred Background

78+ years of relevant marketing experience in reputed FMCG or Food & Beverage companies.

Proven track record of managing end-to-end marketing operations and agency relationships.

Experience in trade & BTL marketing, packaging development, and digital marketing will be preferred.