Job Title
Deputy Manager - Factory Industrial Automation Sales & Marketing
Position Summary
The Deputy Manager - Factory Industrial Automation Sales & Marketing is responsible for driving business growth through the promotion and sale of factory automation solutions, industrial control systems, digital manufacturing technologies, and related engineering services. The role focuses on developing new business opportunities, managing key customer relationships, identifying market trends, and delivering customized automation solutions that enhance operational efficiency and productivity for customers.
The incumbent will work closely with customers, solution architects, application engineers, and project teams to develop and execute sales strategies across manufacturing and industrial sectors.
Key Responsibilities
Business Development & Sales
- Identify, develop, and convert new business opportunities in factory automation and industrial digitalization.
- Achieve assigned sales targets, revenue goals, and profitability objectives.
- Develop and execute territory sales plans and customer engagement strategies.
- Build strong relationships with OEMs, system integrators, EPC contractors, consultants, and end-user customers.
- Generate and manage a healthy sales pipeline through prospecting, networking, and market intelligence.
Customer Engagement
- Understand customer manufacturing processes, operational challenges, and automation requirements.
- Conduct customer visits, technical discussions, presentations, and product demonstrations.
- Propose suitable automation solutions aligned with customer business objectives.
- Manage key accounts and develop long-term strategic customer relationships.
- Negotiate commercial and technical terms to secure business opportunities.
Solution Selling
- Promote products and solutions including:
- PLC, HMI, and SCADA systems
- Industrial networking solutions
- Motion control and drives
- Robotics and machine automation
- Sensors and instrumentation
- Manufacturing Execution Systems (MES)
- Industrial IoT (IIoT) solutions
- Energy management systems
- Digital factory and Industry 4.0 solutions
- Collaborate with engineering teams to develop techno-commercial proposals and solution architectures.
Marketing & Market Development
- Conduct market analysis and competitor benchmarking.
- Identify emerging trends in Industry 4.0, smart manufacturing, and industrial automation.
- Support marketing campaigns, exhibitions, seminars, webinars, and customer events.
- Develop product positioning and go-to-market strategies for target industries.
- Gather customer feedback and market intelligence to support business planning.
Proposal & Tender Management
- Review RFQs, RFPs, and tender documents.
- Prepare technical and commercial proposals in coordination with engineering and commercial teams.
- Manage bid submissions and follow-up activities.
- Support contract negotiations and project handover processes.
Reporting & Business Planning
- Maintain CRM records and sales forecasts.
- Prepare sales reports, market analysis, and business development updates.
- Monitor sales performance against targets and develop corrective actions where required.
- Contribute to annual business plans and growth strategies.
Required Qualifications
Education
- Bachelor's Degree in Electrical Engineering, Electronics & Instrumentation Engineering, Mechanical Engineering, Mechatronics Engineering, Automation Engineering, or related discipline.
- MBA in Marketing, Sales, or Business Management is preferred.
Experience
- 8-12 years of experience in industrial automation sales, factory automation, process automation, or industrial solutions marketing.
- Proven track record in achieving sales targets and managing industrial customer accounts.
- Experience in manufacturing, automotive, food & beverage, pharmaceuticals, chemicals, metals, or discrete manufacturing industries preferred.
Technical Knowledge
Factory Automation Solutions
- PLC, HMI, SCADA Systems
- Industrial Control Systems
- Motion Control & Servo Systems
- Industrial Robotics
- Variable Frequency Drives (VFDs)
- Sensors and Instrumentation
- Machine Automation Solutions
Industry 4.0 & Digital Manufacturing
- Industrial IoT (IIoT)
- MES/MOM Systems
- Predictive Maintenance Solutions
- Data Analytics Platforms
- Smart Factory Solutions
- Digital Transformation Technologies
Industrial Communication Protocols
- Modbus
- Profinet
- EtherNet/IP
- OPC UA
- MQTT
Key Skills
- Consultative Selling
- Solution Selling
- Key Account Management
- Business Development
- Technical Proposal Preparation
- Contract Negotiation
- Market Analysis
- Customer Relationship Management
- Presentation and Communication Skills
- Strategic Thinking
Preferred Certifications
- Sales & Negotiation Certifications
- Industrial Automation Certifications
- Project Management Certification (PMP/PRINCE2)
- CRM Platform Certifications
Key Competencies
- Customer Focus
- Commercial Acumen
- Leadership and Team Collaboration
- Result Orientation
- Problem Solving
- Influencing and Negotiation
- Market Awareness
- Relationship Building
- Innovation and Growth Mindset
