We are seeking a dynamic individual with a blend of marketing creativity, analytical skills, and industry experience to drive effective marketing strategies for the e-comm Business team.
Job Type: FullTime (Work from Office)
Location: Bangalore
Experience - 4-5 years
Roles And Responsibilities
- Drive topline and bottom-line growth in line with company objectives.
- Monitor revenue, margin and their contribution to overall business targets.
- Regularly review category performance and present updates to senior management.
- Identify gaps and opportunities in the category to ensure growth on a month-on-month basis.
- Develop and implement category strategies, including pricing, product assortment, and promotional plans.
- Benchmark category performance against competitors and industry trends.
- Collaborate with the sourcing and procurement teams to ensure optimal stock levels and reduce inventory risks.
- Collaborate with the Category Ops, Category Marketing, CRM and Media teams to ensure proper visibility of respective categories
- Devise strategies to increase traffic and conversion metrics by closely monitoring all category funnels.
- Analyze customer behavior, market trends, and feedback to sharpen the category strategy.
- Utilize data to identify consumer preferences and ensure the category meets evolving customer needs.
- Develop pricing strategies to drive volume, optimize margins, and maintain competitive positioning.
- Partner with sales, marketing, supply chain, and finance teams to align on category goals and execution plans.
- Generate and analyze weekly, monthly, and quarterly reports to track category performance.
Skills & Experience
- Minimum of 2 years of experience in category marketing management
- Strong understanding of digital marketing channels and tools.
- Proficiency in analyzing data and deriving actionable insights.
- Excellent communication and interpersonal skills.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities.
- Proven track record of successful campaign ideation and execution.
