Role Overview
The Non-News Deputy Head (Digital) will support the Non-News Head in planning, execution, and performance tracking of non-news content across Patrika.com. This role is execution-focused and data-driven, ensuring smooth operations, content quality, and growth across lifestyle and evergreen content categories.
Key Responsibilities
- Assist the Non-News Head in planning and executing non-news content strategies.
- Coordinate daily content operations across lifestyle, entertainment, health, education, and other non-news verticals.
- Track content performance, traffic trends, and engagement metrics.
- Prepare MIS reports, dashboards, and performance summaries.
- Work closely with SEO, social media, and product teams to optimize content reach.
- Support execution of special series, campaigns, and seasonal content initiatives.
- Ensure adherence to editorial guidelines, timelines, and quality benchmarks.
- Assist in workflow management, content planning calendars, and process improvements.
- Support team coordination, mentoring, and performance tracking.
Desired Skills & Competencies
- Strong operational and execution skills in digital content environments.
- Good understanding of SEO, analytics, and audience growth.
- Ability to manage multiple content categories simultaneously.
- Data-oriented mindset with attention to detail.
- Effective communication and coordination skills.
Qualifications & Experience
- Graduate/Postgraduate in Journalism, Mass Communication, Digital Media, or a related field.
- 5-8 years of experience in digital content or non-news vertical management.
- Experience in lifestyle or evergreen content preferred.
Why Join Patrika.com
- Hands-on leadership exposure in high-growth non-news verticals.
- Opportunity to work closely with senior leadership.
- Growth-oriented role within a leading media organization.
