Deputy General Manager Marketing

Job Description

Role: Senior Manager / Deputy General Manager Marketing

Function: Business Marketing Staffing Solutions (Non-IT / General Staffing)

Location: Delhi NCR

Reporting to: Business / Marketing Leadership

About the Rol

eQuess is seeking a results-driven Senior Manager / DGM Marketing to lead marketing execution for its Staffing Solutions (Non-IT / General Staffing) business. This role focuses on candidate acquisition and client acquisition, working closely with sales, delivery, TA, and central marketing teams to drive growth through field activations, digital programs, and compelling content

.This is a hands-on, execution-oriented role suited for marketers who thrive in fast-paced, B2B services environments

.
Ideal Candidate Profi

leExperien

• ce814 years of experience in marketing with strong execution responsibili

ty
Key Responsibilit

iesMarketing Execut

• ionOwn and execute marketing programs aligned to business go
• alsTranslate hiring and revenue targets into campaigns, activations, and on-ground initiati

vesCandidate Acquisit

• ionDrive digital and on-ground candidate acquisition funn
• elsCoordinate with TA, delivery teams, job boards, and candidate platfo
• rmsImprove funnel efficiency from lead to join

ingClient Acquisit

• ionSupport sales teams through events, outreach programs, partnerships, and campai
• gnsAssist in demand generation and pipeline influence activit

iesSales Enablem

• entDevelop pursuit decks, sector-specific narratives, toolkits, and sales collate
• ralSupport sales teams with customized pitch materials and propos

alsContent & Narrative Developm

• entCreate content for campaigns, pitches, business reviews, leadership communication, and presentati
• onsEnsure consistency of messaging across internal and external touchpoi

ntsBrand & Eve

• ntsPlan and execute regional events, conferences, and brand visibility initiati
• vesManage vendor coordination and on-ground execut

ionDigital Performance & Report

• ingWork with digital marketing teams to track and optimize CPL, CPA, conversion rates, and
• ROIMonitor campaign performance and prepare actionable repo

rtsCross-Functional Collaborat

• ionPartner with Sales, Delivery, Talent Acquisition, Digital Marketing, PR/Comms, and leadership te
• amsAct as the marketing SPOC for the staffing busin

ess
Success Met

• ricsCandidate funnel performance (volume, conversion, joining ra
• tes)Marketing-influenced pipeline and revenue contribu
• tionSales enablement adoption and pursuit suc
• cessEvent and activation effective
• nessDigital performance metrics and
• ROIBrand visibility and narrative consist

ency
Preferred Backgr

• oundsStaffing / Talent Solu
• tionsJob Boards or Candidate Plat
• formsAgency to client-side B2B marketing trans
• itionHR Tech or B2B ser

vices
Core

• SkillsStrong writing and storytelling a
• bilityField marketing and sales enab
• lementContent development and presentation
• skillsStakeholder and cross-functional mana
• gementData-driven mindset with reporting capa

bility
Tools & Platforms (Pre

• ferred)Zoho CRM or Salesforce
• (SFDC)Job boards and candidate aggregator pl
• atformsBasic understanding of performance ma
• rketingStandard collaboration and presentatio

n tools
Worki

• ng ModelBase location: D
• elhi NCRPan-India business respon
• sibilityLimited travel for events and business
• reviewsWorks with a lean marketing pod and shared centr