Job Description
Role: Senior Manager / Deputy General Manager Marketing
Function: Business Marketing Staffing Solutions (Non-IT / General Staffing)
Location: Delhi NCR
Reporting to: Business / Marketing Leadership
About the Role
Quess is seeking a results-driven Senior Manager / DGM Marketing to lead marketing execution for its Staffing Solutions (Non-IT / General Staffing) business. This role focuses on candidate acquisition and client acquisition, working closely with sales, delivery, TA, and central marketing teams to drive growth through field activations, digital programs, and compelling content.
This is a hands-on, execution-oriented role suited for marketers who thrive in fast-paced, B2B services environments.
Key Responsibilities
Marketing Execution
- Own and execute marketing programs aligned to business goals
- Translate hiring and revenue targets into campaigns, activations, and on-ground initiatives
Candidate Acquisition
- Drive digital and on-ground candidate acquisition funnels
- Coordinate with TA, delivery teams, job boards, and candidate platforms
- Improve funnel efficiency from lead to joining
Client Acquisition
- Support sales teams through events, outreach programs, partnerships, and campaigns
- Assist in demand generation and pipeline influence activities
Sales Enablement
- Develop pursuit decks, sector-specific narratives, toolkits, and sales collateral
- Support sales teams with customized pitch materials and proposals
Content & Narrative Development
- Create content for campaigns, pitches, business reviews, leadership communication, and presentations
- Ensure consistency of messaging across internal and external touchpoints
Brand & Events
- Plan and execute regional events, conferences, and brand visibility initiatives
- Manage vendor coordination and on-ground execution
Digital Performance & Reporting
- Work with digital marketing teams to track and optimize CPL, CPA, conversion rates, and ROI
- Monitor campaign performance and prepare actionable reports
Cross-Functional Collaboration
- Partner with Sales, Delivery, Talent Acquisition, Digital Marketing, PR/Comms, and leadership teams
- Act as the marketing SPOC for the staffing business
Success Metrics
- Candidate funnel performance (volume, conversion, joining rates)
- Marketing-influenced pipeline and revenue contribution
- Sales enablement adoption and pursuit success
- Event and activation effectiveness
- Digital performance metrics and ROI
- Brand visibility and narrative consistency
Ideal Candidate Profile
Experience
- 814 years of experience in marketing with strong execution responsibility
Preferred Backgrounds
- Staffing / Talent Solutions
- Job Boards or Candidate Platforms
- Agency to client-side B2B marketing transition
- HR Tech or B2B services
Core Skills
- Strong writing and storytelling ability
- Field marketing and sales enablement
- Content development and presentation skills
- Stakeholder and cross-functional management
- Data-driven mindset with reporting capability
Tools & Platforms (Preferred)
- Zoho CRM or Salesforce (SFDC)
- Job boards and candidate aggregator platforms
- Basic understanding of performance marketing
- Standard collaboration and presentation tools
Working Model
- Base location: Delhi NCR
- Pan-India business responsibility
- Limited travel for events and business reviews
- Works with a lean marketing pod and shared central teams
