Location: Mumbai
Experience: 10 to 18 years
CTC: 25 - 32 L
Industry: F&B
Reporting to: Business Head Banquets & Corporate Catering
Mandatory Work Experience in marketing Luxury Hospitality (5*) or International QSR background.
Ad Agency talent with similar clients may apply.
Key Responsibilities
1. Brand Strategy & Portfolio Management
- Define and drive brand positioning, personality, and architecture for Banquets & Catering and its portfolio and future luxury brands.
- Lead new brand creation initiatives, covering naming, identity development, brand narrative, and go-to-market strategy.
- Ensure a consistent luxury tone, visual language, and brand experience across all touchpoints.
- Define end-to-end customer journeys aligned with each brand's unique value proposition.
- Create and scale in-house food court brands across cuisines, formats, and price points, based on:
- End-user profiles
- Age groups
- Spending power
- Client expectations and business objectives
- Define and manage brand architecture for our multi-brand ecosystem (in-house and franchise models).
2. Culinary & Product Integration
- Collaborate closely with culinary, operations, and product teams to bring theme-led menu and dining concepts to life.
- Translate culinary concepts into compelling brand stories, presentations, and client-facing formats that support sales storytelling.
- Champion the guest culinary and service experience as a core brand expression.
- Lead chef collaborations for food courts, including partnerships with renowned Indian chefs for curated counters and limited-edition menus.
- Translate chef-led partnerships into scalable, repeatable food court concepts.
3. Content, Campaigns & Communications
- Build brand equity through cohesive content strategies across owned, paid, and earned channels.
- Lead development of campaign narratives, brand experiences, and storytelling platforms to keep the portfolio relevant and aspirational.
- Drive a strong social media and influencer strategy to build awareness, recall, and engagement.
- Oversee creation of all marketing collateral, including:
- Pitch decks
- Brand films and videos
- Client presentations
- Invitations and PR kits
- Strategise food courtspecific campaigns focused on:
- Footfall growth
- Repeat consumption
- Brand discovery
4. Performance Marketing & Digital Growth
- Own and optimise digital lead generation strategies across SEO, paid media, email marketing, and allied channels for banquets & catering
- Partner with the Digital Marketing Manager and agencies to track lead generation ROI, conversion metrics, and campaign performancefor banquets & catering.
- Identify marketing technology requirements and oversee implementation.
5. Sales Enablement & Business Impact
- Work closely with sales leadership to ensure marketing initiatives directly support revenue growth and business objectives.
- Equip sales teams with high-impact tools, including:
- Pitch decks
- Case studies
- Themed menus
- Curated tasting experiences
- Digital sales assets
- Monitor market feedback and refine strategies based on sales performance and client insights.
- Own annual marketing budgets, ROI tracking, and coordination with finance to ensure:
- Spend discipline
- Measurable outcomes
- Alignment with team KPIs
6. Networking & Firsthand Consumer Insights
- Actively participate in industry forums, trade events, showcases, and key events hosted or catered by us.
- Build strong networks across the hospitality, F&B, and real estate ecosystem.
- Leverage firsthand insights to drive consumer-centric brand and campaign decisions.
7. Team Leadership & Cross-Functional Collaboration
- Lead and mentor a 8-member in-house marketing team including design team
- Manage external creative, PR, and performance agencies with team
- Build strong cross-functional alignment with senior leadership, operations, culinary, and on-ground teams.
- Foster a high-performance, insight-led, and innovation-driven marketing culture.
Qualifications
- 1015 years of experience in brand and growth marketing within luxury hospitality, premium F&B, luxury lifestyle, or high-end consumer-facing sectors.
- Proven success in launching or repositioning food-centric brands.
- Balanced expertise in long-term brand building and data-driven performance marketing.
- Demonstrated leadership of small, high-impact teams and agency ecosystems.
- Strong visual, verbal, and experiential storytelling capability.
- Comfort with budgets, KPIs, marketing technology, and executive-level reporting.
Ideal Candidate Traits
- Culinary-Curious & Experience-Led: Naturally connects food trends, guest aspirations, and commercial strategy.
- Strategic Executor: Seamlessly translates brand vision into hands-on execution.
- Story-Seller: Crafts narratives that resonate with clients, chefs, and leadership alike.
- Data-Minded: Treats leads, ROAS, and brand equity as equally critical KPIs.
- Collaboration Catalyst: Builds trust across teams to convert ideas into flawless on-ground execution.
