Responsibilities & Key Deliverables
- Retail Sales Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)
- Plan and execute activations for enquiry generation
- Ensure quality and quantity of test drive (from all enquiry sources
- Ensure accuracy and authenticity of booking data
- Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio
- Focus on processes to improve conversion ratio (CVR)
- Ensure accuracy and authenticity of DMS data
- Plan for sales for N Month
- Manpower Productivity Identify training needs and ensure effectiveness
- Motivate and retain manpower by rewards and incentives
- Ensure Adherence to Sales story
- Digital Conversion Ensure adoption of digital tools: Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR
- Ensure adequacy and quality of Digital engagement managers
- Dealer working capital rotation
- Ageing of stock Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month
- Plan and execute activations for enquiry generation
- Preferred Industries
- Consumer FMCG / Food
- Automotive Industry
Education Qualification
- MBA; Post Graduate Dip in Mgmt
- General Experience
- Core Automotive Sales/ FMCG sales, Experience of 3-8 years
