Demand & Lead Generation Specialist

Job Summary

We are looking for a results-driven Business Development Executive with 2-3 years of experience and exposure to US, UK, APAC, and domestic markets to join our growing sales team at Orion Digital.

The role focuses on generating high-quality leads through LinkedIn, Sales Navigator, and email outreach to promote our digital marketing services and drive business growth.

Key Responsibilities

• Execute targeted LinkedIn, Sales Navigator, and email outreach campaigns to generate high-quality leads.

• Identify, research, and engage potential clients across US, UK, APAC, and domestic markets.

• Prospect and qualify leads and convert them into scheduled meetings for the sales team.

• Clearly communicate the company's value proposition to key decision-makers.

• Create compelling email campaigns, follow-ups, and outreach sequences.

• Maintain accurate and up-to-date records of client interactions and sales pipeline activity in CRM systems.

• Build, nurture, and maintain strong client relationships to drive long-term business growth.

• Collaborate with senior sales team members to ensure a smooth lead handover and conversion process.

Required Skills & Competencies

• 2-3 years of proven experience in Business Development.

• Strong exposure to international markets, particularly the US, UK, and APAC, along with domestic market experience.

• Hands-on experience with LinkedIn outreach, Sales Navigator, and email marketing campaigns.

• Demonstrated success in lead generation and achieving business development targets.

• Excellent written and verbal communication skills.

• Proficiency in CRM tools such as HubSpot, Salesforce, or Zoho.

• Good working knowledge of MS Office.

• Strong organizational and time management skills, with the ability to manage multiple campaigns simultaneously.