Demand Generation Specialist

Role: Demand Generation Specialist - US

Location: Bangalore

About Pace Wisdom Solutions Pace Wisdom Solutions is an AI-first product engineering and consulting firm with over 13 years of industry presence. Based in Bengaluru, we specialize in designing and developing bespoke, next-generation software solutions and providing end-to-end technology advisory services. We partner with enterprises, mid-sized companies, and startups to drive digital transformation across industries, helping businesses use technology to deliver measurable value and sustainable innovation.

Role Overview

Experience: 1 - 3 years

Target Market: United States (North America)

Focus: Identifying, engaging, and qualifying B2B leads to build a high quality sales pipeline for IT services and Staff Augmentation.

Core Responsibilities

Lead Sourcing: Identify and build highly targeted prospect lists within the US market across various industries.

Multi-Channel Outreach: Execute cold outreach strategies using Email, LinkedIn, and other digital touchpoints.

Campaign Management: Build and manage automated outreach sequences while ensuring high deliverability and engagement rates.

Market Intelligence: Stay updated on US technology trends and in-demand skills to align outreach with market needs.

Database Hygiene: Maintain an organized lead database, ensuring all contact information is accurate and updated.

Collaboration: Work closely with the Sales and Marketing heads to refine messaging and hand over qualified leads.

Requirements

Experience: 1 to 3 years of proven experience in a Demand Gen or Lead Gen role.

US Market Expertise: Prior experience specifically targeting the US Geographic location (understanding time zones, cultural nuances, and business etiquette).

Tool Mastery: Advanced hands-on experience with Apollo, LinkedIn Sales Navigator, and Lusha is mandatory.

IT Services Background: Solid understanding of B2B IT services, software outsourcing, and Staff Augmentation models.

Communication: Exceptional verbal and written English communication skills, with the ability to write personalized, non-spammy outreach copy.

About the Company:

Pace Wisdom Solutions is a deep-tech Product engineering and consulting firm. We have offices in San Francisco, Bengaluru, and Singapore. We specialize in designing and developing bespoke software solutions that cater to solving niche business problems.

We engage with our clients at various stages:

Right from the idea stage to scope out business requirements.

Design & architect the right solution and define tangible milestones.

Setup dedicated and on-demand tech teams for agile delivery.

Take accountability for successful deployments to ensure efficient go-to-market Implementations.

Pace Wisdom has been working with Fortune 500 Enterprises and growth-stage startups/SMEs since 2012. We also work as an extended Tech team and at times we have played the role of a Virtual CTO too. We believe in building lasting relationships and providing value-add every time.