Experience: 1 - 2 yrs
No. of. openings: 1
Location: Chennai (Onsite)
Company Description
Lystloc is a field force automation solution with an integrated CRM designed to help businesses manage their field operations efficiently. Our platform addresses real-time challenges like location tracking, leave management, reporting delays, and payroll errors, all while boosting field team productivity. With real-time collaboration features, location-based attendance, optimized routes, and on-the-go check-ins, Lystloc enables seamless operations and faster deal closures. Trusted by over 15,000 customers in 45+ countries, our app has surpassed 50,000 downloads and is SOC 2 and ISO certified. Our mission is to empower field teams and provide measurable value through innovation and customer success.
Role Description
This is a full-time on-site role located in Chennai for a Demand Generation And Account-Based Marketing Executive. Responsibilities include creating and executing demand generation strategies, developing account-based marketing campaigns, analyzing market trends, managing multi-channel marketing campaigns, and driving lead generation efforts. The role requires collaboration across departments to ensure effective marketing campaigns and to achieve business growth objectives.
Job Requirements:
- 2+ years of experience in B2B marketing, demand generation, or ABM ideally focused on mid-market, commercial, or enterprise software/SaaS audiences
- Strong understanding of B2B funnel stages, pipeline conversion, and marketing-to-sales alignment
- Proven experience executing multi-channel campaigns (email, digital, content, events) that drive engagement and measurable pipeline
- Hands-on experience supporting ABM programs or working closely with Sales on target account plays
- Working knowledge of marketing automation platforms and CRM systems, and ability to translate strategic goals into execution
- Strong analytical mindset: confident interpreting performance data, building simple reports, and turning insights into action
- Excellent communication and collaboration skills; comfortable working cross-functionally and keeping multiple stakeholders aligned
- Demonstrated project management skills and ability to manage multiple campaigns simultaneously
- Curious, proactive, and detail-oriented equally comfortable brainstorming a new GTM play and jumping in to build the actual emails and assets.
Job Responsibilities
- Develop and execute integrated marketing campaigns across digital, content, and events to drive awareness, engagement, and demo for our products.
- Translate business priorities and product/AI capabilities into clear campaign themes, offers, and messaging tailored to specific segments and personas.
- Build and optimize nurture programs that move prospects through the funnel from first touch to opportunity and expansion.
- Turn industry events into full-funnel GTM plays with coordinated pre-, during-, and post-event motions.
- Partner with Marketing leadership to define goals, monitor funnel performance, and ensure lead flow and conversion supports growth targets.
- Use data and insights to identify what's working, where to optimize, and how to scale successful programs across accounts and channels.
Account-Based Marketing (ABM)
- Execute integrated ABM plays across email, digital and field channels to drive engagement, meetings, and opportunities within target accounts.
- Support 1:1,1:few, and1:manyABM programs tailored to specific account clusters (enterprise, mid-market, fleet) and industry segments.
- Collaborate with Sales, Solutions Consulting and Marketing to:Optimize messaging and alignment to key account deal cycles
- Refine target account lists and buying centers
- Clarify personas, pain points, and value propositions
- Align outreach, content, and event motions around target accounts
- Help ensure Sales has the right marketing-powered assets to run effective demand gen and ABM motions.
- Gather feedback from Sales on what's working (and what's missing) and feed those insights back into campaign and content plans.
