About The Role
Woliba (Work Life Balance) is on a mission to automate employee engagement. We have a powerful platform and an arsenal of 50+ specialized landing pagesnow we need the engine to drive them.
We are looking for a Demand Generation Specialist who lives and breathes high-intent marketing. You won't have a million-dollar budget; instead, you will use surgical precision with Google Ads, SEO, and Conversion Rate Optimization (CRO) to steal market share from legacy competitors and turn cold traffic into Aha! moments.
Key Responsibilities
- Competitor Conquesting: Own the strategy and execution for our Woliba vs. [Competitor] campaigns. You will manage Google Ads (Search/Retargeting) with a focus on high-intent, exact-match keywords
- Landing Page Optimization: Manage and iterate on our 50+ landing pages. You'll use A/B testing to improve conversion rates and ensure the messaging aligns perfectly with user pain points
- Automated Lead Nurture: Since we don't have a large sales team, you will build the automated salespersondesigning email drip campaigns and triggers that move leads from just looking to ready to buy.
- Inbound Funnel Architecture: Map the journey from an ad click to a product demo. You will implement tools (like interactive product tours) to help the product sell itself
- Low-Budget Growth Hacking: Find creative ways to drive traffic, including LinkedIn guerrilla marketing, partnership SEO, and mining competitor reviews for ad copy gold
Technical Requirements
- 3-5 Years in B2B SaaS: You've done this before for a startup or a scaling software company
- Google Ads Mastery: Deep experience in Search and Display, specifically with competitor bidding and Quality Score optimization to keep costs low
- SEO & Programmatic Content: Understanding of how to rank comparison pages and use Long-tail keywords to capture niche HR pain points
- Marketing Automation: Proficiency in tools like HubSpot, Marketo, or Zapier to connect landing page forms to email sequences
- Data Literacy: You don't just report on clicks; you report on CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend)
Who You Are
- The Swiss Army Knife: You can write the ad copy, set up the tracking pixel, and tweak the landing page layout yourself
- Budget-Conscious: You treat the marketing budget like your own moneyfinding the most efficient path to revenue
- Mission-Driven: You believe in Work-Life Balance and want to help companies provide it to their employees
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