Demand Generation Manager (Digital Marketing)

Job Location : Andheri East
Shift Timings : 1pm - 10pm

About the Role

Drip Capital is seeking a highly strategic, hands-on Digital Marketing professional to own end-to-end demand generation and brand building for the US market, targeting SMBs. This is a high-ownership individual contributor role with direct impact on pipeline and revenue, with the opportunity to build a team as the function scales.

Key Responsibilities:

Demand Generation & Pipeline Growth

• Own full-funnel demand generation across paid, owned, earned, and outbound channels

• Define ICPs, segments, personas, and quarterly pipeline targets for the US SMB market

• Launch and optimize campaigns to drive qualified leads and SQLs

Multi-Channel & Outbound Marketing

• Execute programs across Google, LinkedIn, Meta, retargeting, and other performance channels

• Own database strategy, segmentation, and outbound email campaigns

• Build nurture journeys using marketing automation tools

Brand Awareness & Market Development (US)

• Drive top-of-funnel visibility through webinars, partnerships, events, PR, and thought leadership

• Strengthen Drip Capital's credibility and trust among US SMB business owners

• Identify high-impact channels, communities, and platforms for market presence

Website, SEO & Conversion Optimization

• Own website performance, landing pages, and CRO experiments

• Develop SEO-led content initiatives targeting high-intent searches

• Manage lead magnets, gated assets, and conversion workflows

Funnel Operations & Analytics

• Track CPSQL, CAC, ROAS, pipeline velocity, and revenue attribution

• Define lead scoring, lifecycle stages, and reporting dashboards

• Partner closely with Sales on qualification, routing, and follow-up

Requirements

• 4-8 years of experience in B2B digital marketing or demand generation

• Proven ability to drive qualified pipeline and revenue (not just leads)

• Hands-on experience with paid acquisition and outbound marketing

• Experience targeting US or international markets

• Strong analytical and data-driven mindset

• Ability to operate independently in a high-ownership role

Good to Have: Experience in fintech, lending, SMB marketing, or marketing automation platforms (e.g., HubSpot, GA4)

Who You Are

• Strategic thinker with strong execution capability

• Highly proactive, creative, and problem-solving oriented

• Comfortable building from scratch in an ambiguous environment

• Strong collaborator with Sales and leadership