Demand Generation Executive

Company Description

Perimattic specializes in delivering cutting-edge digital solutions to businesses across diverse industries. From data science services and AI development to full-stack and web development, we provide tailored technology solutions designed to enhance efficiency, scalability, and growth. Our expertise includes predictive analytics, natural language processing, computer vision, and secure, high-performance application design. By leveraging innovation and advanced technologies, we empower organizations to optimize their operations, achieve their business objectives, and stay ahead in an ever-evolving digital landscape.

Role Description

This is a remote contract role for a Demand Generation Executive. The Demand Generation Executive will focus on developing and executing data-driven marketing campaigns to generate leads and drive customer acquisition. Responsibilities include designing, implementing, and assessing marketing strategies, conducting performance analyses, managing digital advertising initiatives, nurturing leads, optimizing marketing automation tools, and collaborating with internal and external stakeholders to ensure alignment with business goals.

Qualifications

• Experience in developing and executing inbound and outbound marketing strategies
• Strong analytical skills for performance tracking, data visualization, and reporting
• Knowledge of content marketing strategies, including email campaigns and social media engagement
• Proven ability to manage effective digital advertising, including pay-per-click (PPC) and social media ads
• Exceptional collaboration and communication skills for working across departments
• Experience in B2B demand generation or a related field is highly beneficial
• Bachelor's degree in Marketing, Business, Communications, or a related field

Key Responsibilities:

• Execute and optimize demand generation campaigns across LinkedIn, Google Ads, email marketing, webinars, and other digital channels.
• Identify and implement new lead generation initiatives, including partnerships, referral programs, industry communities, account-based marketing (ABM), and outbound campaigns.
• Drive pipeline creation, lead nurturing, and marketing automation activities while tracking campaign performance, optimizing conversion