Demand Generation Associate

Job Title: Demand Generation Executive

Department: Sales

Location: Noida

Employment Type: Full-time

About the Role

We are looking for a Demand Generation professional to drive qualified leads and build a strong sales pipeline through targeted marketing campaigns, events, and digital initiatives. The ideal candidate should be creative, data-driven, and capable of managing multi-channel campaigns to generate measurable results.

Key Responsibilities

• Plan, develop, and execute multi-channel demand generation campaigns (email, social media, webinars, events, paid ads, etc.).
• Collaborate with sales and marketing teams to identify target audience segments and create personalized outreach strategies.
• Manage lead nurturing programs to move prospects through the sales funnel.
• Work closely with content, design, and digital teams to develop compelling marketing assets.
• Track, analyze, and report campaign performance to optimize ROI.
• Identify opportunities for ABM (Account-Based Marketing) and high-value lead targeting.
• Coordinate with external vendors, partners, and event organizers for campaign execution.
• Maintain and update CRM/marketing automation tools with accurate lead and campaign data.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3–10 years of experience in demand generation, B2B marketing, or lead generation (SaaS/IT industry preferred).
• Strong understanding of digital marketing channels and campaign analytics.
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, or similar).
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.

About Polestar:

As a data analytics and enterprise planning powerhouse, Polestar Solutions helps its customers bring out the most sophisticated insights from their data in a value-oriented manner. From analytics foundation to analytics innovation initiatives, we offer a comprehensive range of services that help businesses succeed with data.

We have a geographic presence in the United States (Dallas, Manhattan, New York, Delaware), UK(London) & India (Delhi-NCR, Mumbai, Bangalore & Kolkata) and have 600+ people strong world-class team. We are growing at a rapid pace and plan to double our growth each year. This provides immense growth and learning opportunities to those who are choosing to work with Polestar. We hire from most of the Premier Undergrad and MBA institutes. We are serving customers across 20+ countries. Our expertise and deep passion for what we do has brought us many accolades.

The list includes: -

• Recognized as the Top 50 Companies for Data Scientists in 2023 by AIM.
• Financial Times awarded Polestar as High-Growth Companies across Asia-Pacific for a 5th time in a row in 2023.
• Featured on the Economic Times India's Growth Champions in FY2023.
• Polestar Solutions Selected as a 2022 Red Herring Global Companies.
• Top Data Science Providers in India 2023: Penetration and Maturity (PeMa) Quadrant.
• India's most promising data science companies in 2022 by Analytics Insight.
• Featured on Forrester's Now Tech: Customer Analytics Service Providers Report Q2, 2021.
• Recognized as Anaplan's India RSI Partner of the Year FY21.
• Elite Qlik Partner and a member of the Qlik Partner Advisory Council & Microsoft Gold Partners for Data & Cloud Platforms Culture at Polestar.

We have one of the most progressive people's practices which are all aimed at enabling fast paced growth for those who deserve it.