Demand Generation Associate

Company Description

BeFiSc is a leading provider of interoperable solutions for KYC of Individuals & Merchant with fraud prevention signals. Located in Noida, our solutions accurately evaluate digital identity to help fintech, insurance, gaming, and ecommerce companies enhance their security and fraud mitigation. As a team of entrepreneurs and developers based in India, we are on a mission to make India digital fraud-free and provide an alternate DigitalAge Score.

About Role

We are looking for a motivated and detail-oriented Lead Generation Specialist to join our team. This is an exciting opportunity for a fresher with prior internship experience, especially in the FinTech industry, who is eager to grow their career in lead generation and business development. The ideal candidate will have a keen understanding of FinTech trends, solid communication skills, and be well-versed in lead generation tactics across various channels.

Responsibilties:

●Lead Generation: Research and identify potential leads through various channels such as social media, databases, LinkedIn Sales Navigator, and online research.

●Outbound Communication: Reach out to leads via email, phone calls, and social media platforms to introduce our services/products and generate interest.

●Lead Qualification: Assess the potential of leads by understanding their needs, pain points, and budget, to pass qualified leads to the sales team.

●Campaign Management: Run lead generation campaigns using various tools and platforms, ensuring timely follow-up and effective tracking.

●Market Research: Stay updated on FinTech trends and analyze competitor offerings to effectively target potential leads.

●CRM Management: Maintain accurate lead data and track activities within the CRM system to ensure timely and efficient lead management.

●ICP & Persona Understanding: Have a deep understanding of Ideal Customer Profile (ICP) and buyer personas to effectively target the right leads.

●Collaboration: Work closely with the sales and marketing teams to ensure a smooth transition of qualified leads for further engagement.

Skills Required:

●Fluency in English: Strong verbal and written communication skills to engage with leads and present the company's offerings clearly and effectively.

●Research Skills: Excellent research skills to identify leads within the FinTech industry using various sources and tools.

●Understanding of FinTech Trends: Familiarity with the latest trends and developments in the FinTech sector.

●Proficient in Excel: Ability to manage and analyze lead data, track performance, and create reports in Excel.

●Targeting ICP & Persona: Well-versed in identifying and targeting the Ideal Customer Profile (ICP) and buyer personas to optimize lead generation efforts.

●Campaign Knowledge: Experience running lead generation campaigns, utilizing campaign tools to optimize reach and effectiveness.

●Lead Generation Channels: Knowledge of various lead generation channels (email, social media, webinars, etc.) and best practices.

●LinkedIn Sales Navigator: Familiarity with LinkedIn Sales Navigator to identify and connect with potential leads.

●Self-Motivated: A proactive approach to learning, solving problems, and contributing to the overall success of the business.

Qualification:

●Bachelor's degree or equivalent (preferred).

●Previous internship experience in sales, lead generation, or business development, especially in the FinTech industry, is a plus.

● A desire to learn and grow within the lead generation and sales domain.