Skill required: Marketing Operations - Web Content Management
Designation: Delivery Operations Team Lead
Qualifications:BBA/BCom/Post Graduate Diploma in Marketing and Advertising
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do What are the key objectives and expectations from this role This role requires a strong understanding on B2B Digital strategy & campaign plans of designated markets in a region and responsible for leading a team to operationalize the relevant plans through the B2B platform. He/ She needs to bring the right actionable B2B insights and learnings to support the planning process. This role need to ensure the objective, functionality and processes are align with organization objective to support business growth and customer engagement.
What are we looking for
- Microsoft Excel EXPERIENCE, SKILLS, KNOWLEDGE ESSENTIAL Experience Required Minimum 6 years of working experience in B2B digital planning & operations Experience in E-commerce, Digital Marketing & engagement Experience in managing & developing digital marketing team Strong understanding of digital platform management, CRM tools, and operational workflow Ability to interpret data and generate actionable insights (Proven Analytics background/certification/experience with Adobe/Google Analytics) Experience in coordinating with cross-functional teams and above market way of work Technical / Functional / Leadership Skills Required (Please put the most critical information and reflect it in the first 4 points) Strong understanding of digital platform management, CRM tools, and operational workflows (Adobe Commerce experience preferred) Ability to interpret data and provide actionable insights (Proven Analytics background/certification) Leadership capability to manage team and excellent stakeholder management and cross-functional collaboration skills to manage multiple projects on time in full.
- Roles and Responsibilities:
- This role requires a strong understanding on B2B digital channel strategy & campaign plans of designated markets in the region and responsible for leading a team to operationalize the relevant plans through the B2B platform. He/ She needs to bring the right actionable B2B insights and learnings to support the planning process. This role need to ensure the objective, functionality and processes are align with organization objective to support business growth and customer engagement. Leverage data provided by EMs, together with historical platform performance, benchmarking insights, and best practices, to identify opportunities and develop strategic recommendations. He/she needs to ensure that B2B digital plan are executed by the team based on the functionality applicable for End Markets. Effective task delegation within the team to support the End Market with execution of B2B plan Ensure all reporting and actionable insight are being shared as per End Markets plans, KPIs and functionality, such as which support planning, growth and improvement for the organization. Ensure all required governance are obtained prior to upload and execution on the B2B platform. The role involves close collaboration with cross-functional teams and B2B in-house content development team to ensure End Market B2B plan is operationalized as per plan. Propose and align content and campaign plans with EMs, using historical data and campaign/content trends to define key actions, deliverables, timelines (e.g. high-level Gantt), and expected KPIs. Oversee the team and act as the main SPOC for EM alignment, ensuring consistent communication and delivery of monthly and ad hoc campaign initiatives in line with agreed priorities. Proactively updated with new digital/ e-commerce trends and share cross industry insights
