DBAT:Digital Acquisition Lead

Axis Bank

Mumbai, India

12-14 Years

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Posted 9 hours ago
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Job Description

DBAT:Digital Acquisition Lead
INTERNAL USAGE:
No. of Vacancies:		Reports to:	Product Manager
Is a Team leader	Y	Team Size:

Grade:
Business:		Department:	Digital Banking	Sub-Department:
Location:	Mumbai
About Digital Banking and Transformation
The Digital Banking and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the banks own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies
AbouttheRole
The person would lead the D2C team in digital banking and would play key role in driving the unassisted business for the bank. Device roadmap for setting up new and innovative capabilities for generating sales and profitable growth for Digital Acquisition Team
Key Responsibilities
Manage day-to-day business and drive sales for D2C Device roadmap for setting up new and innovative capabilities for generating sales and profitable growth for Digital Lending Team Work on the product strategy & roadmap, ensure campaign readiness whenever a new product is getting launched digitally to any type of customer Achieve D2C sales numbers as per the targets Identify and Define: 1) Target Audience 2) Sales/Communication Strategy 3) MoM improvement in the conversions rates Set up the capabilities of tracking and monitoring the funnel and set up benchmarks - technology, platform, Media, Customer journey Understand customer and business needs and align strategy to the same - plan communication / solution in line with the needs and ensure high quality delivery. Seek feedback to drive improvement in customers experience Liaison with internal as well as external stakeholders to ensure effective processes resulting in customer delight
Qualifications
MBA from a reputed institute with relevant prior experience of working on Digital Sales & Acquisition 12+ years of relevant experience
Role Proficiencies:
For successful execution of the job, the candidate should possess: Ability to manage and drive numbers through team memebers Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere Ability to clearly and effectively articulate thoughts and points High levels of integrity, autonomy, and self-motivation Excellent analytical, organizational and time management skills