Data Manager

Job Title: Data Analyst – Advertising & Media Analytics

Experience Required: 3-5 Years

Location: Gurgaon

Industry: Advertising / Digital Marketing / Media Agency

We are looking for a detail-oriented and analytical Data Analyst to join our growing analytics team in a fast-paced advertising agency environment. The ideal candidate should have hands-on experience in marketing data analysis, campaign reporting, dashboard creation, and deriving actionable insights from digital media platforms.

You will work closely with media planners, client servicing teams, and performance marketers to analyze campaign performance and support business decisions through data.

What you will do :

· Analyze campaign performance data from platforms like Google Ads, Meta Ads, DV360, YouTube, etc.

· Create daily, weekly, and monthly performance reports and dashboards.

· Build automated dashboards using tools like Power BI, Looker Studio, Excel, or Tableau.

· Identify trends, insights, and optimization opportunities across campaigns.

· Work with large datasets using Excel, SQL, and visualization tools.

· Support client teams with data-backed recommendations and presentations.

· Monitor KPIs such as CTR, CPC, CPM, ROAS, conversions, and engagement metrics.

· Ensure data accuracy and maintain reporting hygiene across projects.

· Coordinate with internal teams for reporting automation and campaign tracking.

What we are looking for :

· 3-5 years of experience in Data Analytics, Media Analytics, or Marketing Analytics.

· Strong knowledge of Excel/Google Sheets (Pivot Tables, VLOOKUP/XLOOKUP, formulas).

· Experience with Power BI, Tableau, or Looker Studio.

· Basic to intermediate SQL knowledge.

· Understanding of digital advertising metrics and platforms.

· Ability to convert data into actionable business insights.

· Good communication and presentation skills.

· Strong attention to detail and problem-solving mindset.

· Experience in advertising agencies or digital marketing companies.

· Knowledge of Google Analytics (GA4), Google Tag Manager, or campaign tracking.

· Familiarity with automation tools and APIs is a plus.

· Basic understanding of Python for analytics is an advantage.

What you get :

· Opportunity to work with leading brands and large-scale campaigns.

· Exposure to multi-platform media analytics.

· Collaborative and growth-oriented work environment.

· Hands-on learning with advanced reporting and automation tools.