Job description
- Specialized in implementing and analyzing web analytical trends in the Pharma domain, also in leveraging Google Analytics 4 (GA4) and Google Tag Manager (GTM) to extract, analyze, and interpret data. Provide strategic insights and actionable recommendations to address business challenges and optimize digital strategies
Your responsibilities include but are not limited to:
- GA4 Implementation and Configuration: Lead the implementation and configuration of GA4 data streams, events, and conversions tailored tothe unique needs of stakeholders. Utilize GTM for advanced tracking implementations, ensuring accurate data collection and attributionmodeling
- Data Extraction and Analysis: Extract and analyze GA4 data to uncover meaningful insights into user behavior, website performance, andcampaign effectiveness. Employ advanced segmentation and cohort analysis techniques to deep dive into data and identify trends relevant tobusiness objectives.
- Insights and Recommendations: Translate data findings into actionable insights and recommendations that drive business growth andoptimize digital marketing strategies. Develop compelling stories through data visualization and narrative-building to communicate insightseffectively to stakeholders.
- Business Problem Solving: Conduct in-depth analysis to understand and solve complex business problems, such as optimizing patientengagement, improving conversion rates, or enhancing digital marketing ROI. Collaborate with cross-functional teams to implement data-driven solutions and measure the impact of strategic initiatives.
- Pharma Domain Expertise: Apply specialized knowledge of web analytics within the Pharma industry, including regulatory complianceconsiderations, patient journey mapping, and healthcare data privacy. Stay updated with industry trends and regulatory changes that impactdigital analytics and marketing strategies in Pharma.
- Reporting and Dashboard Creation: Design and develop custom reports, dashboards, and data visualizations in GA4 to monitor keyperformance indicators (KPIs) and track progress. Customize reporting formats to meet the needs of different stakeholders, from marketingteams to executive leadership.
- Continuous Learning and Development: Maintain GA (Google Analytics) and GTM certifications to stay abreast of the latest features and bestpractices in digital analytics. Proactively seek opportunities to enhance technical skills and domain knowledge through training, conferences,and industry networking.
Desirable Requirements:
- 5-8 years of experience in digital analyticswith a focus on Google Analyticsimplementation and customization
- University degree in Computer Science, Information Management or significant work experience in similar subject areas.
- In-depth knowledge of Google Analytics,Google Tag Manager, and related tools.
- Strong analytical and problem-solvingabilities, capable of conducting deep-diveanalysis and deriving actionable insightsfrom data.
- Ability to understand business challengeswithin the Pharma domain and translatethem into measurable metrics and KPIs.
- Excellent verbal and written communicationskills to articulate complex technicalconcepts and data insights clearly andpersuasively.
- Proven ability to collaborate effectively withcross-functional teams and stakeholders toachieve common goals and drive businessimpact.
- GA and GTM certifications are required
