The Research part of the role involves an analysis of Country & District/City data, not just of economic parameters but also Culture & Nature metrics. General awareness of Multilateral (WB, UN, IMF etc) & National (Central Govt, State Govt etc) data sources & frequencies of reporting requires regular search & monitoring of related websites. The Data Analyst is responsible for the Planner Products of Prarang – Market Planners, Development Planners, Communication Planners & Comparison-AI (Upmana).
The Data Analyst is also expected to understand Digital Marketing (especially SEO & FB/Insta/ Whatsapp) including Social Media analytics.
The Role requires Performance Metrics reporting including Daily & Monthly Analytics on the Digital Marketing reach of City-Posts on social-media.
Skills Required
- The Data Analyst must manage by numbers & should be efficient in usage of MS Excel
- Bi-lingual ability i.e. excellent language skills in English & Hindi, at least
- Understanding of B.I. (business intelligence) tools & creation of Info-graphics.
- Very good General Knowledge & the ability to curate this knowledge. A good academic record is necessary.
- Apart from a Master degree in Economics or Management, additional qualifications/interest in – Urban Planning, Technology, Media, Languages, Economic Geography, Museology, Archaeology, History, Sociology, Botany, Biology & Philosophy, would be useful. Multi-Disciplinary analyst.
- Basic knowledge of NLP & Machine-Learning
- Writing/Reading ability & a love for books, would be advantageous.
- A curiosity about cities/places & travel, would be preferred.
Work Experience
- 1 to 5 years as an Analyst dealing with big data
About Company: Indoeuropeans Pvt Ltd launched the Prarang project 7 years back to bridge the digital divide for Non-English speakers in India & the World.Prarang is a deep-analytics knowledge venture focused on cities & communication in local languages. We create high-volume Web Content through automated text generation & photo selection without using NLP or Generative AI. We have our own Comparison-AI Prompt and a centrally updated database of India & 195 World Countries aggregated from reliable government & multi-lateral organisational sources. We are an entirely localised site which can be customised in any language in just 30 days. Our web solutions of Content: City Posts,Portals; Business Facilitation: e-Cards, Yellow Pages, Ad listings; Analytics: Market,Export Development,Digital Marketing,Cyber-risk Planners, are suited for Government & Corporates.
