Role & responsibilities
- Work with developers, marketers, and data analysts to define tracking requirements.
- Maintain comprehensive documentation of tracking implementations, variable usage, and data flows.
- Develop and implement Adobe Analytics tracking using JavaScript, Adobe Launch, or custom tag management solutions.
- Manage Multi Adobe Report suites for multiple projects. Includes variable creation, classification, managing processing rules.
- Ensure accurate data collection by handling cross-domain tracking, link tracking, form tracking, and Media tracking.
- Implement custom JavaScript solutions where necessary for advanced tracking needs.
- Validate tracking implementations through network requests (e.g., using browser dev tools, Charles proxy, Adobe Debugger).
- Debug issues related to incorrect or missing analytics data.
Preferred candidate profile
- Minimum 2-3 years of experience in Adobe Tag Manager (Adobe Launch) and Adobe Analytics.
- Bachelor's degree in computer science, Information Systems, or a related field (or equivalent practical experience).
- Adobe Analytics Certification (Developer or Master).
- Web SDK migration.
- Experience on other analytics platform like Mix-panel, Google analytics.
- Standard analytics tracking on Websites, on mobile (good to have).
- Experience on Heartbeat Media analytics tracking.
- Adobe Analytics Report suite management.
- Proficient in JavaScript.
- Debugging tools- Adobe debugger, Charles.
