Analytics Operations Analyst Marketing Mix Modeling
The Analytics Operations Analyst will support marketing analytics agenda by executing pre-built marketing mix models, validating inputs and outputs, and translating results into actionable insights. This role focuses on data readiness, model execution, diagnostics, optimization scenarios, and stakeholder-ready readouts, rather than model development.
Responsibilities
- Collect, review, and validate all required inputs for marketing mix analyses, including target lists, segments, deciles, forecasts, and promotional data.
- Execute pre-built marketing mix models following established methodologies and standard operating procedures.
- Run detailed data and model diagnostics to assess data integrity, model stability, and result reasonableness.
- Build historical promotional performance assessments and standardized analytical readouts.
- Budget Optimization & Scenario Planning
- Stakeholder & Cross-Functional Collaboration
- Operational Excellence & Prioritization
Qualifications
- 15 years of experience in marketing analytics, commercial analytics, or analytics operations.
- Hands-on experience working with marketing mix models or related analytical frameworks (execution, interpretation, or validation).
Required Skills
- Strong analytical skills with the ability to validate datasets, interpret model outputs, and identify anomalies.
- Experience preparing executive-ready analytical summaries and presentations.
Preferred Skills
- Proficiency in SQL and/or analytical tools (e.g., Python, R, SAS) for data validation and analysis.
- Experience working with large, multi-source marketing and sales datasets.
- Familiarity with optimization concepts and scenario modeling.
- Comfort working within structured analytical workflows and SOP-driven environments.
