The Role
We're looking for a Data Analyst – Digital Experience & Behavioural Analytics to join our consulting team at Scaletrix.ai, Contentsquare's India Center of Excellence (CSQ-India COE), and work directly with global clients on their digital products. You'll analyse user journeys, identify friction and drop-offs, and recommend changes that improve conversion, engagement, and retention — using platforms like Heap, Contentsquare, GA4, Adobe Analytics, or Mixpanel alongside SQL and BI tools.
This is a hybrid analytics + consulting role. You'll work closely with client product, marketing, and engineering teams, so strong communication and the ability to explain data clearly to non-technical stakeholders are essential.
Key Responsibilities
Insights & Client Collaboration
- Translate complex data into clear insights, recommendations, and experimentation hypotheses
- Communicate findings through presentations and written summaries to client product, marketing, and engineering teams.
- Understand client KPIs and business goals, and support adoption of data-driven decision-making
- Partner with clients on scoping problems, making recommendations, and tracking and quantifying impact
Digital & Product Analytics
- Analyse user journeys, funnels, cohorts, and retention to surface engagement patterns, friction, and drop-offs
- Identify optimisation opportunities to improve conversion, engagement, and retention.
Marketing & Acquisition Analytics
- Evaluate traffic quality and acquisition performance across paid, organic, and referral channels using UTMs and attribution frameworks.
- Connect acquisition data with on-site behaviour to measure end-to-end conversion outcomes.
Dashboards & Reporting
- Build decision-oriented dashboards in Heap, Contentsquare, Tableau, or Power BI
- Ensure data accuracy, consistent metric definitions, and documentation across all reporting.
Required Skills & Experience
Essential
- 4+ years of experience in product analytics, digital analytics, or web analytics
- Hands-on experience with at least one behavioural analytics platform — Heap, Contentsquare, GA4, Adobe Analytics, Mixpanel, or Amplitude
- Strong grasp of funnels, cohorts, retention metrics, and behavioural segmentation
- Ability to frame business problems and translate them into structured data analysis tasks.
- Strong communication and data storytelling skills, with the ability to explain insights clearly to technical and non-technical audiences
- Proven ability to manage multiple workstreams and deliver insights independently in a fast-paced environment
- Exposure and hands-on experience working with AI tools (e.g., ChatGPT, Claude, Copilot) to accelerate analysis, automate repetitive tasks, and improve efficiency
Preferred / Good to Have
- Experience querying analytics datasets using SQL (BigQuery, Redshift, Snowflake, etc.)
- Experience with BI tools such as Tableau or Power BI
- Familiarity with A/B testing or experimentation analysis
- Exposure to client-facing or consulting environments
Why you should join us
- Work with global enterprises across retail, e-commerce, travel, BFSI, and hi-tech on real digital experience challenges
- Become an expert on leading analytics platforms — Heap, Contentsquare, GA4 — through our role as Contentsquare's India Centre of Excellence
- Learn from leaders with experience at McKinsey, BCG, ZS, Genpact, and Citi
- A true consulting + analytics hybrid role with accelerated growth in product analytics
