D2C Specialist

About SEREKO

SEREKO is India's first psychodermatology skincare brand, building a new category at the

intersection of skincare and mental well-being.

We're looking for a hands-on D2C Manager to own online growth end-to-end — revenue,

performance marketing, website, CRM, retention, analytics, and customer growth.

What You'll Own: D2C Revenue | Meta & Google Ads | Shopify | CRO | CRM & Retention |

Campaigns | Analytics

Key Responsibilities:

● Own D2C revenue, CAC, ROAS, AOV, CVR, LTV, retention, and profitability.

● Independently manage Meta & Google Ads: setup, targeting, budgets, optimisation,

testing, and scaling.

● Own day-to-day Shopify operations, merchandising, landing pages, offers, and website

conversion.

● Improve the funnel from traffic → product page → cart → checkout → purchase.

● Drive CRM and retention through Email, WhatsApp, and SMS.

● Build lifecycle journeys for onboarding, repeat purchase, cross-sell, reactivation,

launches, and win-back.

● Plan and execute D2C campaigns, promotions, and product launches across digital

channels.

● Track performance through GA4, Shopify, ad platforms, and CRM analytics and turn

insights into action.

● Work with Creative, Brand, Product, Supply Chain, Finance, and CX teams to ensure

smooth execution.

● Monitor customer experience, fulfilment issues, inventory, RTOs, cancellations, and

other operational challenges.

What We're Looking For

● 3–5 years of hands-on D2C / e-commerce / digital marketing experience.

● Strong independent experience managing Meta & Google Ads. Hands-on experience

with Shopify and e-commerce growth.

● Strong understanding of CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention, and

contribution margin.

● Experience with CRM/lifecycle marketing across Email, WhatsApp, and SMS. Familiarity

with Klaviyo, WebEngage, MoEngage, CleverTap, or Kwik Engage is a plus.

● Strong analytical, execution, and problem-solving skills.

● Comfortable taking end-to-end ownership in a fast-paced startup.

• ● Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus.