D2C Performance Marketing Associate (E-Commerce/ Skincare)

Responsibilities:

• Manage performance marketing campaigns across Meta, and Google.

• Track and report key metrics: CAC, conversion rates, ROAS, repeat purchase.

• Help identify opportunities to improve funnel performance and growth.

• Support execution of marketing campaigns and product launches.

• Assist in writing and reviewing creative copy for ads, website, and emails.

• Ensure brand consistency across all touchpoints.

• Execute CRM campaigns across email, WhatsApp, and SMS.

• Support customer lifecycle journeys and retention initiatives.

• Assist in managing order flows, inventory tracking, and fulfillment

• Support demand forecasting and stock planning

• Support new product launches and go-to-market execution

• Track product performance and customer feedback

• Create regular performance reports across marketing and operations

• Identify day-to-day operational or marketing issues and resolve them quickly

Good to have:

• 1–3 years of experience in D2C, e-commerce, or a startup environment

• Strong understanding of performance marketing, e-commerce metrics, and funnels

• Comfortable working across marketing, operations, and product

• Highly organized, proactive, and solution-oriented

• Willingness to learn, take ownership, and work in a fast-paced setup