D2C Influencer Marketing US Market

Good Health Company (Clinic) (GHC)

1-3 Years

Not Disclosed

Hyderabad, India

Posted 13 hours ago
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Job Description

D2C Influencer Marketing – US Market

Location: Hyderabad

Work Mode: On-site

Experience: 1+ Years

Employment Type: Full-Time

Role Overview

We are looking for a D2C Influencer Marketing professional to drive influencer and creator-led growth in the US market. The candidate will manage creator partnerships, influencer campaigns, and performance tracking to drive brand awareness, customer acquisition, and revenue.

Key Responsibilities

Develop and execute influencer marketing strategies for the US D2C market.
Identify, research, and onboard relevant US-based influencers and creators.
Manage end-to-end influencer outreach, communication, negotiation, and collaboration.
Plan and execute campaigns across TikTok, Instagram, YouTube, and other relevant platforms.
Create influencer briefs and coordinate content delivery and campaign timelines.
Track campaign performance, including reach, engagement, conversions, CPA, ROAS, and revenue.
Identify high-performing creators and scale successful partnerships.
Explore UGC, affiliate marketing, creator commerce, and paid amplification opportunities.
Monitor US influencer trends, competitors, and emerging creators.
Collaborate with creative, marketing, and performance teams to achieve business goals.

Mandatory Requirements

1+ year of experience in Influencer Marketing, Creator Marketing, D2C, Performance Marketing, or Growth Marketing.
Hands-on experience managing influencer/creator campaigns.
Experience working with US-based creators or the US consumer market.
Strong understanding of D2C customer acquisition and influencer-led growth.
Ability to analyze campaign performance and optimize based on data.
Experience with platforms such as TikTok and Instagram.
Exceptional communication and negotiation skills.
Strong ownership, execution, and relationship-building skills.

Preferred Skills

Experience in D2C, e-commerce, wellness, beauty, lifestyle, or consumer brands.
Experience with TikTok Shop, affiliate marketing, UGC, or creator commerce.
Understanding of US social media trends and creator ecosystems.
Experience with influencer performance metrics such as ROAS, CPA, conversion rate, and revenue.