D2C Influencer Marketing Associate

D2C Influencer Marketing Associate

Location: Gurugram

Experience: 1 - 2 years

Key Responsibilities

• Influencer Management: Independently manage 50 to 100 influencer collaborations per month, ensuring effective communication and relationship-building.
• Campaign Strategy: Develop and execute influencer marketing campaigns that align with brand goals and target audience.
• Performance Tracking: Analyze and track influencer marketing KPIs and performance metrics, including ROAS, CAC, CPV, CPM, CTR, engagement rate, conversion rate, and creator ROI.
• Market Research: Stay updated on the influencer landscape, creator categories, and platform-specific trends to identify new opportunities.
• Collaboration with Agencies: Source talent from agencies that specialize in new-age consumer brands, ensuring alignment with our brand values and objectives.

Qualifications

• Experience: 1 - 2 years of experience in influencer marketing, preferably with both D2C brands and influencer marketing agencies, particularly those serving high-growth startups.
• Skills:
• Strong understanding of performance-led influencer marketing.
• Excellent communication, coordination, and relationship-building skills.
• Ability to analyze data and derive insights for campaign optimization.
• Proven Track Record: Demonstrated ability to manage multiple influencer collaborations effectively and efficiently.

Why Join Us

• Be part of a dynamic team in a rapidly growing D2C brand.
• Opportunity to work with a variety of influencers and creative campaigns.
• Competitive salary and benefits package.