D2C Growth Marketing Lead (25-40 LPA)

Pay: 25-40 LPA (Including ESOPs)

In-Office (Koramangla, Bangalore)

Minimum Experience: 4 Years (2 Years D2C experience)

About the company:

Porcellia is a growth accelerator and creative studio that specialises in hyperscaling venture backed D2C brands across wellness, lifestyle and health-tech & new categories. Our portfolio includes brands such as Gullylabs, NUUK, NOOE, Ajmal, DUSQ, Only What's Needed and several other 8-9 figure brands, many of whom we have launched and scaled from GTM.

About the role:

We run growth for 25+ D2C brands every month. We're hiring a Growth Lead to own performance marketing and delivery across this portfolio. You'll set the growth strategy, lead a team of media buyers and growth managers, and make sure every brand gets clear growth roadmaps, on-time execution and measurable results. This is a hands-on leadership role.

Key responsibilities:

• P&L & Business Ownership: Own business performance and profitability across the brand portfolio, going beyond ad performance to drive revenue and sustainable growth. Track P&L, gross margins, CM1/CM2, CAC, LTV and blended ROAS.
• Creative Strategy: Work closely with the Creative Lead to drive creative strategy for Meta Ads across the brand portfolio, aligning creative direction with business objectives and performance goals.
• Meta Ads: Liaison with performance lead to ensure best account structure, campaign strategy and scaling.
• Google Ads: Liaison with performance lead to ensure smooth execution of Search, Shopping, Performance Max, YouTube and Demand Gen.
• Project management: run the delivery cadence for multiple brands, including monthly plans, weekly sprints and sale calendars. Build SOPs, templates and dashboards.
• Leadership: hire, train and review the team. Advise brands on offers, pricing tiers, landing pages and CRO, and decide how budget is split across brands.

Requirements:

• Total 4-8 years of minimum experience & 2 years of minimum D2C experience, with at least 2 years leading a team
• Has managed significant monthly spend across Meta and Google, ideally for several D2C brands at once
• Good creative strategy for Meta ads & copywriting understanding
• Strong analytical skills: unit economics, CM1/CM2, attribution
• Proven project management at scale
• Clear communication with founders and clients - preference will be given if you have worked directly with a founder before/ run your own business.

Nice to have: Shopify, Klaviyo/WhatsApp retention, previously worked with Indian D2C categories (beauty, fragrance, wellness)

First 90 days / KPIs: blended ROAS and CAC against targets, on-time delivery across all brands, client retention, and SOPs in place for the team

What we offer: a leadership role across a large brand portfolio, performance-linked incentives, long-term wealth creation opportunities and the chance to lead a team that does not just follow D2C playbooks, but creates them.

www.porcellia.com

www.porcellia/com/careers