Experience: 5-12 years
Reporting To: Senior Management / CEO / Directors
Team Size: Cross-functional (Marketing, Product, Sales, Operations, Editorial – direct & dotted)
About Us
Oswaal Books is one of India's leading educational publishing houses, creating trusted and innovative learning resources that empower students and educators nationwide.
We are now looking for a D2C Growth & Business Head to lead our premium early-learning and children's publishing imprint and drive the next phase of growth.
Role Summary
This is a full P&L ownership role, responsible for:
- Revenue growth
- Profitability
- Brand building
- Product innovation
- Team leadership
across D2C, marketplaces, offline retail, exports, and strategic partnerships.
The role demands a builder's mindset—someone who can scale a business, not just manage operations.
Key Responsibilities
1. P&L Ownership & Business Strategy
- Own end-to-end P&L for Lil Legends, including:
- Revenue targets
- Gross margins
- Marketing spends (ROAS / ACOS discipline)
- Inventory planning & working capital
- Build annual and quarterly business plans with clear growth levers
- Drive profitability through pricing, cost optimization, product mix, and channel strategy
- Present performance reviews and strategic plans to senior leadership
2. D2C Growth (Shopify / Website)
- Own the D2C business end-to-end
- Scale new user acquisition via:
- Meta, Google, and influencer-led performance campaigns
- Improve:
- Conversion Rate (CRO)
- Average Order Value (AOV)
- Repeat purchase rate
- Drive retention through:
- Email, WhatsApp, loyalty programs, referrals, bundles, and subscriptions
- Own:
- Website UX/UI roadmap
- Funnel performance
- Tech integrations (payments, CRM, analytics)
- Ensure D2C remains a profitable and scalable channel, not just a vanity metric
3. Marketplaces (Amazon & Others)
- Own Amazon P&L and growth strategy
- Drive:
- Category leadership in key early-learning segments
- ACOS and TACOS discipline
- Listing excellence (IDQ, A+, videos, storefronts)
- Work closely with:
- Advertising teams
- Supply chain & inventory planners
- Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant
4. Offline & Field Sales
- Lead offline revenue across:
- General Trade
- Modern Trade
- Exhibitions (World Book Fair, fairs, events)
- Institutional / School sales (where applicable)
- Build:
- Distributor and FSE strategy
- Incentive structures and sales targets
- Ensure healthy control over:
- Discounts
- Credit cycles
- Returns
- Strengthen Lil Legends positioning as a premium brand in offline retail
5. Influencer Marketing & Brand Building
- Own influencer strategy across:
- Parenting creators
- Educators
- Doctors / child experts
- Balance:
- Performance-led influencer campaigns
- Brand-led storytelling collaborations
- Build long-term creator partnerships instead of one-off campaigns
- Drive brand narratives aligned with:
- Early-learning philosophy
- Parenting insights
- IP-led storytelling
6. Product Strategy & Publishing Roadmap
- Own the product and publishing roadmap, including:
- New launches
- Series development
- IP creation
- Ensure products are:
- Market-led
- Curriculum-aligned (NEP / NCF)
- Clearly differentiated from competitors
- Work closely with:
- Editorial
- Design
- Production teams
- Balance:
- Commercial titles
- Brand-building / thought-leadership titles
7. International Sourcing & Partnerships
- Lead international publishing partnerships and imports
Own:
- Commercial negotiations
- Pricing and margin structures
- India-market adaptation
Explore:
- New licensing opportunities
- Co-editions
- Strategic IP collaborations
8. Cross-Functional Leadership
- Act as the single-point owner for Lil Legends across:
- Marketing
- Editorial
- Sales
- Operations
- Finance
- Build:
- Clear processes
- Accountability frameworks
- Performance metrics
- Mentor and develop leadership talent within the Business Unit
Candidate Profile
- 5-12 years of experience in publishing, D2C, consumer brands, edtech, or media
- Mandatory prior P&L ownership
- Strong understanding of:
- Performance marketing
- Marketplaces (especially Amazon)
- Offline sales dynamics
- Comfortable with:
- Numbers
- Budgets
- Decision-making under pressure
- Experience in content, books, or education is a strong plus
