About The Opportunity
A fast-scaling D2C brand builder in the India-based Skincare, Beauty & Wellness sector, we craft data-led, emotionally resonant brand experiences that convert first-time buyers into loyal advocates. Working with category-disrupting brands, we blend consumer psychology, performance marketing, and omnichannel storytelling to fuel explosive growth—backed by agile execution and real-time analytics.
Role & Responsibilities
- Own end-to-end D2C brand strategy—from positioning and messaging to GTM roadmap—tailored for India's beauty & wellness consumers.
- Translate market trends, consumer insights, and competitor gaps into winning brand narratives and hero product storylines.
- Lead cross-functional collaboration with product, marketing, and performance teams to align brand messaging with conversion funnels and retention loops.
- Develop and optimize omnichannel brand touchpoints (website, social, email, SMS, influencer collabs) to boost LTV and reduce CAC.
- Analyze campaign data and customer feedback to refine brand voice, aesthetic, and emotional hooks—measured by engagement, repeat rate, and NPS.
- Build brand playbooks and asset libraries to scale creative consistency while enabling local-market flexibility.
Skills & Qualifications
Must-Have
- Shopify
- Google Analytics
- Meta Ads Manager
- Klaviyo
- Canva
- Consumer Insights
- Brand Positioning
- Omnichannel Marketing
Preferred
- Experience in Skincare or Wellness verticals
- Familiarity with DTC beauty influencers or UGC strategies
- Basic understanding of CRM segmentation & lifecycle marketing
Benefits & Culture Highlights
- Work with disruptive beauty & wellness brands scaling across India—see your strategy drive real revenue.
- Fast-paced, feedback-rich culture with weekly sprint reviews and monthly brand retrospectives.
- Flexible Fridays + quarterly offsites, with access to partner beauty products and wellness perks.
Skills: agile,brand strategist,positioning,messaging,strategy,data,analytics,d2c,wellness,access,basic
