D2C Brand Specialist (skincare brand)

Location: Sector 142, Noida

Experience Level: 2–3 years preferred

Budget: upto 55k

Key Responsibilities

Brand Strategy & Communication

• Own and evolve brand voice, narrative, and communication across all

touchpoints—digital, offline, performance, PR, and experiential.

• Ensure consistency and clarity of brand messaging across platforms (website, social, ads,

packaging, events, collaborations).

• Translate psychodermatology insights into relatable, consumer-first storytelling.

Creative Copywriting & Content Direction

• Lead creative copywriting for campaigns, product launches, ads, website, emails, and brand

decks.

• Develop strong creative briefs for designers, videographers, and external partners.

• Review and refine all brand-facing content to ensure it aligns with brand tone, positioning,

and consumer psychology.

Campaign Planning & Execution

• Conceptualise, plan, and execute brand campaigns from ideation to launch, including digital-

first and integrated campaigns.

• Own end-to-end brand marketing for new product launches—from positioning and

messaging to go-to-market strategy.

• Work closely with performance, social, and influencer teams to ensure campaigns are both

creative-led and insight-driven.

Consumer Behaviour & Data Insights

• Deeply analyse customer data, feedback, reviews, and behaviour to identify patterns,

emotional triggers, and white spaces.

• Use insights to inform campaign ideas, creatives, messaging angles, and channel strategy.

• Continuously refine brand communication based on learnings and performance.

Creative Ads & Assets

• Conceptualise high-performing creative angles for ads based on consumer behaviour and

intent.

• Guide the development of ad creatives, scripts, hooks, and narratives that drive recall and

resonance—not just clicks.

• Collaborate with performance teams to iterate creatives based on data insights.

Offline Events, Pop-ups & Experiences

• Plan and execute offline brand experiences including pop-ups, events, brand activations, and

community meet-ups.

• Ensure offline experiences are deeply aligned with brand philosophy and storytelling.

• Own brand presence, communication, and experience design at physical touchpoints.

Community Building & Brand Collaborations

• Identify and plug brand into relevant community-building opportunities—wellness,

skincare, mental health, and lifestyle spaces.

• Conceptualise collaborations and partnerships that feel authentic and brand-aligned.

• Help build long-term brand love, recall, and cultural relevance beyond paid media.

What We're Looking For

• 2–3 years of experience in a D2C brand, preferably skincare, beauty, or wellness.

• Strong creative copywriting skills with a deep understanding of tone, emotion, and consumer

psychology.

• Proven experience in campaign planning, product launch marketing, and brand storytelling.

• Strong grasp of consumer behaviour, customer data, and insight-led marketing.

• Ability to think strategically while executing fast in a startup environment.

• Comfortable working cross-functionally with performance marketing, design, product, and

founders.

• Someone who understands that brand building is a long game—but knows how to win

attention today.