D2C Brand Marketing Executive (Skincare Startup)

Responsibilities:

We are looking for a Brand Strategist with strong D2C experience to build and scale our skincare brand across digital-first consumer touchpoints. This role will own brand positioning, storytelling, and strategic direction, ensuring a consistent, compelling brand experience across e-commerce, social, performance marketing, packaging, and community platforms.

• Define and evolve the brand's positioning, purpose, voice, and values for a D2C skincare audience

• Develop long-term brand strategy aligned with business, growth, and revenue goals

• Ensure consistent brand messaging across website, social, paid media, packaging, and CRM

• Drive brand strategy across owned D2C channels (website, email, SMS, social commerce)

• Partner with performance marketing teams to balance brand building with conversion goals

• Use funnel insights (awareness to retention) to optimize brand communication

• Deeply understand D2C skincare consumers, routines, and purchasing behaviour

• Analyze competitors, category trends, and white spaces in digital-first skincare brands

• Translate insights into strong brand narratives and growth opportunities

• Lead storytelling for product launches, seasonal campaigns, and always-on content

• Guide content strategy for social media, creators, influencers, and community-led marketing

• Collaborate with creative, social, and performance teams on campaign concepts and execution

• Partner with product and R&D teams on product naming, claims, and positioning

• Define D2C go-to-market strategies for new skincare launches

• Ensure claims are compelling, compliant, and conversion-focused

• Own and evolve brand guidelines across tone, visual identity, and messaging

• Review and approve brand assets to ensure consistency across all D2C touchpoints

• Act as the internal brand guardian across teams and external partners

Good to have:

• 2–4 years of experience in brand strategy or brand marketing

• Mandatory experience working with D2C brands, preferably in skincare, beauty, or wellness

• Strong understanding of D2C funnels, e-commerce storytelling, and digital-first branding

• Experience collaborating with performance marketing, growth, and creative teams

• Excellent storytelling, copywriting, and presentation skills

• Ability to balance creative brand thinking with commercial impact