Customer Retention Manager

Budget: 30 LPA

Location : Mumbai

We are looking for a CRM and Loyalty Manager to play a key role in delivering our consumer strategy and our targeted Campaigns. The ideal candidate will have a solid background in Loyalty, CRM and marketing strategy and will be the overall owner of Customer Marketing Campaigns and Loyalty. This role requires a high level of synchronisation within the broader marketing team and communication channels.

• Create, optimize, and evolve user experience lead retention strategies to keep clients and partners active

• Work closely with various business units to develop objectives.

• Create and execute strategies to improve activation and reactivation of clients using user experience lead marketing

• Evaluate and identify areas of customer journey improvement

• Develop cohort-led loyalty program in line with top Ecommerce/Beauty/Retailers program

• Work with cross functional business units such as Brand Marketing Managers, Buying & Merchandising, Revenue & Strategy, product & tech teams to build and evolve the loyalty program to be best in class.

• Program manage the entire loyalty program end to end from: conceptualizing, designing, pitching & onboarding, evaluating financial spends & outcomes, and analyzing data & success matrics etc.

• Create new or develop existing retention campaigns and programs

• Lead ad hoc projects and initiatives that bring about change or improve the business

• Prepare and present presentations to various audiences to influence the loyalty and retention program

• Identify sales opportunities in close collaboration with brands & partners to identify mutually beneficial opportunities

• Identify site merchandising opportunities and unique solutions for both online & offline

• Proactively monitor competition landscape to evolve the program constantly