Customer Relationship Management Specialist

QUA

WE'RE HIRING

CRM Executive

FASHION & LIFESTYLE

Department:Marketing & Growth

Location: 736, Udyog Vihar, Phase 5, Gurgaon (Onsite)

Experience:2 – 4 Years

Employment Type: Full-Time

Working Hours: 11AM- 7PM Monday- Saturday (Alternative Saturday is off)

About QUA

QUA is a premium Indian fashion & direct-to-consumer lifestyle brand redefining how modern India shops. We blend curated aesthetics with data-driven personalisation to deliver exceptional experiences across our digital and retail touchpoints. As we scale aggressively, we're looking for a sharp CRM Executive to own our customer lifecycle and make every interaction feel unmistakably QUA.

Role Overview

As a CRM Executive at QUA, you will be the custodian of our customer relationships — orchestrating lifecycle campaigns, driving retention, and turning one-time buyers into loyal brand advocates. You will work at the intersection of data, creativity, and technology to deliver personalised communication that resonates with our discerning D2C audience.

Key Responsibilities:

Campaign Management

• Plan, build, and execute end-to-end CRM campaigns across Email, WhatsApp, SMS, and Push

notifications

• Manage the campaign calendar aligned with product launches, festive seasons, and brand moments

• Create personalised customer journeys using segmentation and behavioural triggers

Retention & Lifecycle Marketing

• Design and optimise win-back flows for lapsed customers and re-engagement sequences

• Own post-purchase journeys — onboarding, repeat purchase nudges, cross-sell, and upsell flows

• Collaborate with the product and merchandising teams to craft contextually relevant communications

Loyalty & Community

• Support the execution and communication of QUA's loyalty programme — tiers, rewards, and

milestones

• Create VIP customer moments and exclusive engagement touchpoints for high-LTV segments

Data & Analytics

• Track, report, and optimise key CRM metrics: open rates, CTR, conversion, revenue per email, churn,

and LTV

• Build customer segments using RFM analysis and purchase behaviour data

• Conduct A/B tests on subject lines, send times, content, and CTAs; document learnings

What We're Looking For

• 2–4 years of hands-on CRM or lifecycle marketing experience, preferably in a D2C, fashion, or e-

commerce brand

• Proficiency in CRM/ESP tools such as Klaviyo, MoEngage, WebEngage, Clevertap, or similar platforms

• Data-comfortable: ability to read dashboards, slice segments, and draw actionable insights

• Excellent written English with a strong sense of brand voice and copy sensibility

• Organised, detail-oriented, and able to manage multiple campaigns simultaneously

Tools & Tech

Klaviyo MetaAds Manager Google AnalyticsShopify

WhatsApp Business APIExcel / Google Sheets AI Sensy Cleavertap

Why Join QUA

• Work with a fast-growing premium D2C brand with a strong design and brand identity

• Ownership from day one — your campaigns will reach thousands of real customers

• Collaborative, data-driven culture that values creativity and experimentation

To apply, send your CV + a brief note on your best CRM campaign to [Confidential Information]ng