Job Overview
- Role: CRM Marketing & Systems Specialist (EdTech
- )Type: Full-tim
- eExperience: 3 - 5 year
- sLocation: Noid
a
Key Responsibilities Student Lifecycle CRM Architectu
- re
- Manage and optimize EdTech-specific CRMs like Extra Edge alongside Zoho and PeopleSo
- ft.Build custom workflows for student admissions, course enrollment, and retenti
- on.Map the complete student journey from initial lead enquiry to alumni stat
- us.Integrate CRMs with learning management systems (LMS), website landing pages, and payment gatewa
- ys.Ensure data hygiene by purging duplicate student records and outdated lea
ds.
Enrollment Marketing & Automa
- tion
- Design automated nurture journeys for prospective students to boost application r
- ates.Segment student databases by course interest, academic background, and geographic loca
- tion.Deploy multi-channel marketing campaigns using WhatsApp, SMS, and e
- mail.Run A/B tests on email subject lines, templates, and call-to-action but
- tons.Minimize lead leakage by optimizing immediate auto-responses to course enqui
ries.
Analytics & Performance Tr
- acking
- Create real-time dashboards to track lead-to-enrollment conversion
- rates.Monitor counselor productivity and lead distribution effi
- ciency.Report weekly on campaign return on investment (ROI) and cost per acquisition
(CPA).
Required Skills & Qualifications Technical Pro
- ficiency
- ExtraEdge: Expert knowledge of admissions automation, lead allocation, and counselor
- tracking.Tools: Familiarity with EdTech marketing tools, Zapier integrations, and Whats
App APIs.
Professio
- nal Skills
- Deep understanding of the EdTech student acquisit
- ion funnel.Strong analytical mindset to interpret student enrol
- lment data.Excellent communication skills to train admissions counselors on
CRM usage.
