Job Description

We're Hiring: CRM Manager

Location: Panvel, Navi Mumbai, Maharashtra

Company: Patel Jewellers

Employment Type: Full-Time | On-Site

About Patel Jewellers

Patel Jewellers is built on the values of purity, trust, authenticity, and long-term customer relationships.

With a strong connection to Indian tradition and heritage, we aim to provide customers with high-quality jewellery, personalized service, and a memorable buying experience.

We believe jewellery is more than a purchase—it represents emotions, celebrations, relationships, and important milestones. Our team is committed to maintaining high ethical standards while continuously improving the way we serve and engage with our customers.

Role Overview

We are looking for a dynamic and result-oriented CRM Manager to strengthen customer relationships, improve customer retention, increase repeat business, and enhance the overall customer experience.

The CRM Manager will work closely with the Sales, Marketing, Store Operations, and Management teams to develop effective customer engagement strategies and convert customer data into actionable business opportunities.

Key Responsibilities

• Develop and implement CRM strategies focused on customer retention, loyalty, repeat purchases, and customer lifetime value.

• Manage and maintain customer databases while ensuring data accuracy, proper segmentation, and effective utilization.

• Analyze customer purchase behaviour, visit patterns, preferences, feedback, and engagement trends.

• Segment customers based on purchase history, location, value, preferences, occasions, and engagement levels.

• Plan and execute targeted CRM campaigns for festivals, weddings, birthdays, anniversaries, new collections, offers, and special events.

• Coordinate with Sales and Marketing teams for personalized customer communication and promotional campaigns.

• Develop strategies for upselling, cross-selling, customer reactivation, and repeat business.

• Identify inactive or lost customers and implement structured win-back and re-engagement campaigns.

• Monitor customer feedback and coordinate with relevant teams to improve service quality and customer satisfaction.

• Track CRM performance metrics such as repeat purchase rate, retention rate, campaign response, conversion rate, customer engagement, and reactivation rate.

• Work closely with showroom teams to ensure proper customer follow-ups and consistent CRM practices.

• Lead CRM-related projects, monitor execution timelines, and recommend process improvements.

Qualifications & Skills

• Strong analytical and data interpretation skills.

• Excellent communication and interpersonal skills.

• Good understanding of customer retention, sales, upselling, cross-selling, and relationship management.

• Experience in customer segmentation and targeted campaign planning.

• Strong project management and coordination skills.

• Experience working with CRM software, customer databases, Excel, or reporting tools is preferred.

• Experience in retail, jewellery, luxury goods, lifestyle, or consumer-facing businesses will be an advantage.

• Bachelor's degree in Business, Marketing, Management, or a related field preferred, or equivalent practical experience.

• Ability to work on-site in Panvel, Navi Mumbai, Maharashtra and collaborate effectively with cross-functional teams.

Who We're Looking For

We are looking for someone who can go beyond managing customer data and actively use CRM to drive business growth, improve customer engagement, strengthen loyalty, and increase repeat sales.

If you are passionate about customer relationships, data-driven decision-making, and building meaningful customer experiences, we would be happy to hear from you.

Interested candidates can apply through LinkedIn or share their resume with our recruitment team.

WhatsApp - 7567779782

Email - [Confidential Information]

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