Job Description
KEY RESPONSIBILITIES
- Implement and drive BTL (Below The Line) activities to spur growth in demand and offtake.
- Manage execution of marketing campaigns and initiatives, launching new promotions, planning New Product Development (NPD) launches, and loyalty programs on time as per the plan.
- Recruit, induct, train, and manage promoters and merchandisers to drive desired business outcomes.
- Drive adherence to SFA (Sales Force Automation) usage, glean insights from data, formulate action plans for the branch team, and monitor implementation.
- Plan and monitor the overall working plans, PJPs (Personal Journey Plans), and performance for merchandisers focusing on top-selling outlets.
KEY PERFORMANCE GOALS
- Coverage and implementation of trade schemes and BTL activities on time, as per the plan.
- Adherence to BTL budgets and brand guidelines.
- On-time adherence and execution of New Product launches and promotions.
- Adherence to PJP guidelines for self and merchandisers.
EDUCATION QUALIFICATION
- Graduate with experience in an FMCG organization with exposure to trade operations.
- Preferable Experience: 4-9 years.
Company Culture and Growth Opportunities
We foster a collaborative and innovative work environment that encourages professional development and career growth. Our team values diversity and inclusion, and we are committed to providing opportunities for our employees to advance their skills and careers.
