Customer Marketing Manager (M-260925)

Who are we

Whatfix is an AI platform advancing the userization of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It's no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy
Userization: the belief that technology must adapt to the user, not the other way around.

At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.

This intelligence powers our entire product suite.

• Digital Adoption helps users get productive faster.

• Product Analytics uncovers friction and closes adoption gaps.

• Mirror allows employees to train in safe, simulated environments.

These are ur embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.

Our upcoming AI-first products are already creating a buzz in the market.

• Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.

• Whatfix Mirror 2.0 is the world's only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.

Together, these products reflect Whatfix's commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.

Whatfix is bridging the gap between rapid technological change and human enablement-ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.

At Whatfix, we're not just making software easier-we're making AI work for people.

The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.

Investors: A total of $270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.

Whatfix's leadership is consistently recognized across top industry analysts and business rankings:

• Won the 2025 for the Overall AI-based Analytics Solution of the Year

• Only DAP to be recognized as a Leader across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the Top 50 Indian Software Companies as per G2 Best Software Awards.

• Named a Gartner Customers Choice for DAP for the second year in a row (2024 and 2025)-the only vendor in the market to earn this distinction consecutively.

• We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%

• Award winner in the category (Bronze): Customer Service Department of the Year - Computer Software - 100 or More Employees.

• Winner of the Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.

• winner for Software Asset Management Solution of the Year

These recognitions are matched by business performance:

• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500 North America for Fifth Consecutive Year

• Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.

• Won the Silver for Stevie's Employer of the Year 2023 - Computer Software category and also recognized as Great Place to Work 2022-2023

• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

Key Responsibilities:

Content Creation and Management

• Develop compelling customer success stories through case studies, videos, and social media content

• Manage and optimize customer content in Sales Enablement system, including:

• Regular analysis of content performance metrics

• Strategic updates to high-value assets

• Content retirement based on relevance and performance

• Ensure consistent brand compliance across all customer-facing materials

Customer Advocacy Programs

• Lead the Tier 1 Customer Advocacy Program:

• Identify and nurture relationships with strategic customers

• Create thought leadership opportunities for key advocates

• Develop platforms for customer success storytelling

• Manage the Industry Awards Program for customer recognition

• Lead the Customer Alumni Advocacy Program to maintain relationships with former customers in new positions

Metrics and Reporting:

• Track and report on program effectiveness through:

• Content engagement and utilization metrics

• Tier 1 customer advocacy participation rates

• Award submission success rates

• Retention and revenue influence of customer marketing programs

Qualifications/Requirements:

• Master's degree from an accredited university

• 5-7 years experience in marketing. Experience in customer marketing, customer advocacy, and/or technology marketing a plus.

• Excellence in spoken and written English.

• Ability to thrive in a fast-paced, collaborative environment.

• Ability to influence and drive objectives across global, regional, and functional teams to achieve outcomes.

• Adept at creatively engaging and motivating customers with out-of-the-box thinking and innovative programs.

• Data-driven and creative, you employ creativity to try new things and are constantly learning and refining based on data and reporting.

Join us at Whatfix and be a part of our mission to drive customer success and satisfaction to new heights.