Customer Marketing Manager

About GoComet

GoComet is a Series B logistics technology company helping global enterprises such as Unilever, Honda, Tata, and Schneider Electric optimize freight spend, automate procurement, and build resilient supply chains.

As we accelerate our enterprise growth journey, we're doubling down on named-account expansion, powered by a 4.2x growth engine. Our platform spans procurement, planning, execution, and freight audit, delivering measurable ROI that sets us apart in the market.

The Opportunity

We have built a strong customer base of 50+ enterprise accounts across industries, with brands that can significantly influence our next phase of growth.

This is a greenfield opportunity to build GoComet's Customer Marketing & Advocacy function from the ground up. Your mission will be to transform our customer portfolio into a scalable pipeline-generation engine through customer references, executive advocacy, industry proof points, and peer introductions.

Key Responsibilities

Build the Customer Reference Engine

• Operationalize 50+ enterprise customers across CPG, Automotive, Pharma, and Industrial sectors into a structured customer advocacy and referral program.
• Design and execute a peer-to-peer executive introduction framework that consistently generates high-quality meetings.
• Create scalable processes for customer engagement, advocacy tracking, and referral management.

Own the Vertical Case Study Program

• Develop compelling industry-specific case studies featuring leading customer brands.
• Build a repository of customer success assets that support:
• Enterprise sales outreach
• ABM campaigns
• Events and webinars
• Executive engagement initiatives
• Ensure customer proof is embedded across the entire GTM motion.

Lead the Speaker & Advocacy Program

• Recruit customer speakers for:
• Odyssey (GoComet's flagship event)
• Industry webinars
• Executive roundtables
• Customer dinners and hosted summits
• Build repeatable engagement frameworks that drive strong speaker participation and advocacy.

Manage Review & Third-Party Validation Programs

• Scale customer participation across:
• G2
• Capterra
• TrustRadius
• Gartner Peer Insights
• Target:
• 30 customer reviews in the first quarter
• Sustained review generation thereafter

Support Enterprise Deal Acceleration

• Enable sales teams with customer references, proof assets, and executive introductions.
• Build a Customer Advisory Board (CAB) to strengthen executive relationships and product-market feedback loops.
• Help shorten enterprise sales cycles through strategic customer advocacy.

Success Metrics

You will be successful in this role if:

✓ A scalable customer advocacy network is established and actively generating pipeline.

✓ Customer-led proof is embedded across ABM campaigns, sales motions, and executive programs.

✓ Peer introductions, customer speakers, and review programs become predictable pipeline contributors.

✓ Third-party review platforms consistently generate credibility, inbound interest, and market visibility.

✓ Customer references become a competitive advantage in enterprise deal cycles.

Ideal Candidate Profile

Experience

• 5–8 years of experience in Customer Marketing, Customer Advocacy, Field Marketing, or Enterprise Marketing within B2B SaaS.
• Proven track record of building or significantly scaling customer advocacy and reference programs.
• Experience working closely with Enterprise Sales and Customer Success teams.

Skills & Competencies

• Ability to engage confidently with C-level executives and senior decision-makers.
• Strong understanding of enterprise buying journeys and customer proof frameworks.
• Expertise in developing case studies, customer stories, advocacy programs, and executive events.
• Exceptional stakeholder management and relationship-building skills.

Preferred

• Experience in Logistics, Supply Chain, Procurement, Manufacturing, or related industries.
• Prior exposure to enterprise GTM and ABM-led growth environments.

Why Join GoComet

Build a Function from Scratch

Own and shape a high-impact function with direct influence on pipeline creation and revenue growth.

Work with Global Enterprise Brands

Leverage relationships with some of the world's most recognizable supply chain and manufacturing companies.

High Visibility & Strategic Impact

Partner closely with Marketing, Sales Leadership, Customer Success, and the CEO's Office on strategic enterprise growth initiatives.

Accelerate Your Career

Play a pivotal role in defining how customer advocacy becomes a competitive growth engine for a category-leading SaaS company.