Customer Marketing Manager – Enterprise Accounts
Role Summary
We are looking for a Customer Marketing Manager to expand our presence within large enterprise groups where we already have active customer relationships.
This role focuses on:
- Building strong customer success stories
- Driving customer advocacy
- Supporting account expansion across group companies and regions
Note: This is not a demand generation or brand marketing role.
You will work closely with Key Account Managers (KAMs) and Account Development Representatives (ADRs).
Key Responsibilities
1. Customer Stories & Proof Points
- Develop high-impact assets:
- Case studies
- One-pagers
- Executive briefs
- Translate customer outcomes into:
- Group-relevant narratives
- Industry-specific insights
- Persona-based messaging
- Ensure all content is practical and usable by KAMs in enterprise conversations
2. Customer Advocacy & References
- Identify satisfied customers and onboard them into advocacy programs
- Manage:
- Reference requests
- Approval workflows
- Usage tracking
- Enable customers to:
- Participate in webinars
- Speak at internal/external sessions
- Act as references for expansion opportunities
3. Account Expansion Enablement
- Partner with KAMs to:
- Support cross-entity expansion
- Build executive-level pitch materials
- Customize messaging for different business units/entities
- Collaborate with ADRs to:
- Leverage organizational insights
- Identify advocacy opportunities within group accounts
4. Customer Programs & Events
- Plan and execute:
- Customer-led webinars
- Industry-focused sessions
- Closed-door roundtables (virtual and in-person)
- Own end-to-end coordination:
- Logistics
- Content
- Follow-ups
5. Measurement & Reporting
- Track:
- Customer advocacy activities
- Engagement across enterprise accounts
- Usage of expansion enablement assets
- Share insights on:
- What resonates with enterprise customers
- Expansion blockers and opportunities
Who Should Apply
Must-Have
- 3–7 years of experience in:
- Customer marketing
- B2B marketing
- Enterprise marketing
- Experience working with:
- Enterprise or mid-market customers
- Sales and account management teams
- Strong storytelling and content creation skills
- Comfortable engaging with both customers and internal stakeholders
Good-to-Have
- Experience in SaaS, platform, or enterprise technology
- Exposure to:
- Account-Based Marketing (ABM)
- Strategic account marketing
- India and APAC markets
- Experience running webinars or customer programs
What Success Looks Like (First 12 Months)
- KAM teams actively using customer-facing assets
- Strong participation in customer advocacy programs
- Increased engagement across group entities
- Faster trust-building in new geographies
Who This Role Is NOT For
- Performance or growth marketers
- Freshers or early-career professionals
- Social media–only or brand-only marketers
