About the Role
Chargebee is seeking a Customer Life Cycle Marketing Manager -Startup & Mid-Market to drive commercial expansion in our existing customer base. This is not a traditional customer marketing job — it's a data-driven, commercially oriented ABX role focused on identifying high-potential expansion opportunities and turning signals into revenue with precision.
- You will partner closely with our India-based Startup & Mid-Market GTM team (AMs & TSMs), using intent and product usage data to activate and enable the field, boost product adoption, and grow the expansion pipeline at scale.
What You'll Do
- Analyze intent signals, product usage patterns, and expansion indicators to surface the right accounts weekly with a clear rationale for outreach.
- Drive commercial impact by partnering with Account Managers (AMs) to convert signals into expansion conversations and revenue.
- Translate data into actionable playbooks and messaging — e.g., which product to pitch, who the key stakeholders are, and what messaging works at each stage of the customer journey.
- Build and operationalize low-cost, high-ROI ABM plays such as personalized Salesloft cadences, email nurtures, quizzes, gifting flows, and targeted engagement campaigns.
- Enable AMs with talk tracks, objection handling frameworks, product positioning, and deal-closing guidance that accelerates cross-sell and upsell velocity.
- Track performance across plays and channels — monitoring key growth metrics like adoption lift, response rates, meeting conversion, and influenced expansion pipeline.
- Document learnings and continuously refine signals, segmentation, and plays for improved predictability and outcomes.
Must-Have Experience
- 4–6+ years in a customer-facing role (e.g., CSM, AM, Solutions) or product marketing/customer marketing in a B2B SaaS environment
- Demonstrated track record of using data and signals to drive expansion or commercial outcomes
- Strong understanding of SaaS GTM motions, buyer journeys, and cross-sell/upsell play development
- Experience working with Salesforce, Salesloft, intent platforms (e.g., 6sense), NRR/product usage data
- Excellent communicator with the ability to influence and enable cross-functional teams
