.What you'll Do
- Develop relationships at all levels within clients marketing teams and maintain regular and appropriate communication with them.
- Gain an in-depth knowledge of a client's business model and marketing strategy and drive digital marketing success rooted in customer's business drivers.
- Support customer discovery sessions and help guide client's use cases, business requirements and key performance indicators, and assist as part of a team to deliver against those objectives.
- Support internal technical consultants, client's developers and third parties throughout the implementation of Adobe Analytics/Customer journey Analytics (CJA) process from a business perspective
- Understands the importance of identities in CJA set up and is able to guide the technical team on requirements pertaining to identities.
- Able to manage CJA connections and data transformation in CJA Data-view using friendly UI
- Support clients in their reporting, dash-boarding and ad-hoc analysis requirements
- Provide measurable insights and recommendations to improve business and marketing strategies. Help customers further understand and fully utilize product capabilities and the transformative power of digital marketing.
- Analyze marketing campaign attribution and provide recommendation for optimizing marketing spend
- Conduct regular stakeholder readouts to showcase value generated and guide customer on future roadmap
- Lead multiple client engagements at a time and establish expectations appropriately to keep projects on schedule and within scope.
- Engage directly with customers via meetings, phone, email, and/or in-person through the project lifecycle. Including interaction with marketers, analysts, web developers, partners and executives.
- Become an authority in the use of Customer Journey Analytics (CJA) products and the methods by which they can be used to efficiently to optimize online businesses.
- Create thought leadership, write blogs, build training videos to enable Adobe and customers.
- Elevate and encourage fellow team members through caring, effective leadership, regular shared feedback, and mutual mentoring; drive continuous improvements in our ways of working.
- Keep accurate daily and weekly records of client billable time.
What you need to succeed
- 5+ years experience in digital analytics or a related field
- At least 4 year of Previous experience working with Adobe Analytics or similar tools
- Experience of working with Adobe Experience Platform to set up Customer journey Analytics connections and data views.
- Primary knowledge of SQL queries for validation
- Proven experience with customer and digital marketing data and segmentation opportunities, and various measurement and analysis techniques and technologies.
- Solid grasp of how web sites work to increase customer acquisition, loyalty and business metrics.
- Understanding of other data storage, modeling, and analysis packages (R, Python, or SPSS, etc.) will be an added advantage.
- Self-motivated, responsive, professional and dedicated to customer success.
- Exceptional interpersonal, presentation, and soft skills both verbal and written
- Ability to learn quickly, be an excellent teammate, and handle change efficiently
- Bachelor's degree or equivalent work experience
- Up to 50% travel required
Special Consideration given for:
- Experience and expertise with Adobe Experience Cloud solutions
- Web and mobile app optimization consulting experience
- Deep vertical industry experience
- Master's-level studies in e-business, digital marketing, statistics and relevant analytics fields, or digital transformation.
